[Items 1 & 2]
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>>> GOOD MORNING. WELCOME TO THE GOLF COURSE ADVISORY COUNCIL, JANUARY 8, 9 A.M. MY NAME IS HARRY KEGLER. I AM THE BOARD CHAIR. I WOULD LIKE TO DO A ROLL CALL.
>> WE ALSO HAVE -- >> THANK YOU. WE WILL HAVE TO
[Item 3]
-- DID YOU REVIEW THE MINUTES AND CAN I GET AN APPROVAL OF THE MINUTES.>> MOTION AND APPROVAL. >> SECOND.
>>HARRY KEGLER: WHEN YOU FINISH TYPING UP THE MINUTES WOULD YOU SEND THEM TO ALL THE BOARD MEMBERS? FOR REVIEW?. IT THAT WAY, THAT WAY, IF THERE ARE CHANGES THEY CAN SEND THEM BACK IN. WHEN WE GET THE FINAL ONCE, IT WOULD BE COMPLETE.
>> OKAY. I DON'T HAVE -- STEVE, YOU TOLD ME I DID NOT HAVE TO SEND IT TO THE COMMISSIONERS BECAUSE THEY ALREADY GET IT, RIGHT?
>> IT GOES IN THE PACKET. >> BUT THE BOARD MEMBERS --
>> UNTIL IT'S APPROVED. >> THE BOARD SHOULD GET A COPY THAT WAY YOU CAN MAKE THE CHANGES BEFORE.
>> OKAY. YOU CAN GET BACK TO ME. I WILL SEND IT.
>> YEAH. ALL RIGHT. >>CLAUDE HARTLEY: OLD BUSINESS?
THERE IS NOEL BUSINESS. >> DO WE HAVE AN AGENDA? I
DON'T HAVE AN AGENDA. >> THERE IS A WHOLE SET OVER THERE WHERE JOAN IS GOING TO SAY. SHE'S NOT HERE, SO. I GAVE IT TO STEVE.
>> ALL RIGHT. CAN WE AMEND THAT A LITTLE BIT? JUST SEND THEM TO ME AND I CAN SEND THEM
OUT TO THE BOARD MEMBERS. >> WHICH IS A WAY OF BEEN DOING
IT. >> YES. AND THEN MARK YOU NOTES ON IT WE WILL DISCUSS IT HERE NOT PRIOR TO.
>> THANK YOU. >> THANK YOU. SO YOU'RE GOING TO SEND THEM OUT PRIOR TO THE MEETING OR NO?
>> WANT TO SEND THEM TO ME, I WILL SEND THEM TO THE BOARD MEMBERS.
>> OKAY. >> I JUST WANT TO MAKE A COMMENT THAT I THINK ALL BUT ONE OF OUR MEETING SINCE WE STARTED THIS ADVISORY COUNCIL, YOU HAVE BEEN IN ATTENDANCE, COMMISSIONER ROSS. AND MR. H, YOU HAVE MADE ALMOST EVERY MEETING SINCE WE HAD STARTED THIS. AND I APPRECIATE YOU GUYS BECAUSE YOU DO MAKE RECOMMENDATIONS AND YOU HELPED US -- YOU HELPED US ALONG. SO I APPRECIATE YOUR ATTENDANCE
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>>CLAUDE HARTLEY: NEW BUSINESS? WE WILL GO OVER THE FINANCIALS QUICKLY? SPERY KEGLER: IT WAS A GOOD MONTH AT ALL. THE GOOD, SHINY PART ABOUT IT IS -- CHRIS, YOU DID A WONDERFUL JOB OF WORKING PARTIES THIS YEAR AND SHE DID AN INCREDIBLE JOB. ENEMY RAISED THE REVENUE OF OVER $5000 THIS YEAR. SO SHE WAS HOPPING ALL YEAR LONG. WE HAD PARTIES EVERY DAY FROM THE FIRST THROUGH THE 21ST. WE HAD I BELIEVE 29 PRIOR TO CHRISTMAS IN 21 DAYS. WE WERE FLIPPING THE ROOM LIKE CRAZY.
>> CAN YOU GO TO THE MICROPHONE. I CAN'T HARDLY HEAR YOU?
>>HARRY KEGLER: SORRY. SHE DID AN INCREDIBLE JOB MAKING SURE EVERYTHING GOT TAKEN CARE OF.
>> SO YOUR TOTAL REVENUE, YOU MATCH LAST YEAR?
>>HARRY KEGLER: YES. THANKS TO HER. AND HALF THE MONTH WAS GOOD. WE WOULD HAVE KILLED THE NUMBERS. BUT MOTHER NATURE HAS HER OWN AGENDA.
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>> NO. >> I THINK WE HAVE A PRESENTATION BY THE CITY MANAGER.
>> THANK YOU, JILL MARTIN OR DALE MARTIN. THIS WAS A CONCEPT THAT WAS DISCUSSED BETWEEN ME AND VICE PRESIDENT DATING BACK TO LAST APRIL. AND WE DECIDED TO EXPLORE FURTHER.
ALTHOUGH THE NUMBERS LOOK PROMISING FROM THE START, WHEN WE PRESENTED IT TO THE CITY COMMISSION THERE WAS A REQUEST THAT WE DO MORE OF A DETAILED BUSINESS ANALYSIS. WE PROCEEDED WITH THAT AND IT'S BEEN COMPLETED AND WHAT I'M LOOKING FOR IS I WILL GIVE YOU THE PRESENTATION AND SEEK YOUR APPROVAL OR YOUR RECOMMENDATION TO FORWARD THIS TO THE CITY COMMISSION FOR THEIR REVIEW AND APPROVAL OR WOULD SEE WHAT QUESTIONS YOU HAVE FOR THAT.
>> THE REASON THAT THIS IS BEING DRIVEN IS THE CITY COMMISSION AT THE RECOMMENDATION IS -- CONTRACTED WITH THE CONSULTANT STAY INTACT WAS TASKED WITH REVIEWING THE FISCAL STABILITY OF THE CITY'S GENERAL FUND, WHICH IS OUR PRIMARY CHECKING ACCOUNT, THE MARINA AND THE GOLF COURSE ON. PRIMARILY BECAUSE THOSE FUNDS HAVE STRUGGLED TO MAINTAIN OPERATIONAL BALANCE. AND THE COMMENTS FROM THE REPORT, WHICH IS AVAILABLE SAYS THE GOLF COURSE FUNDS AND CASH FLOWS ARE STRUCTURALLY UNSUSTAINABLE AND WILL REQUIRE SIGNIFICANT INCREASES IN REVENUE ALLOWANCE -- FROM THE GENERAL FUND -- IN ORDER TO FUND ONGOING OPERATIONAL, DEBT SERVICE AND CAPITAL REQUIREMENTS. AND FURTHERMORE, THE GENERAL FUND IS PROJECTED TO HAVE CASH FLOW SURPLUS TO SUPPORT THE MARINA AND GOLF COURSE FUND IF THE CITY CHOOSES TO DO SO. SO WHAT THAT IMPLIES ABOUT THE GENERAL FUND IS THAT WE HAVE A CASH RESERVE OVER AND ABOVE OUR REQUIRED 20 PERCENT RESERVE ON AN ANNUAL BASIS THAT IF THE CITY COMMISSION IS SO INCLINED, WE CAN TAP INTO THAT RESERVED FUNDS AND PROVIDE ADDITIONAL SUPPORT FOR THE GOLF COURSE. THIS IS THE CURRENT STATUS OF THE GOLF COURSE FUND AS IS PROJECTED OUT. AND WHAT YOU SEE IS THIS IS THE BUDGET WHERE IT WILL HAVE A LOSS OF $135,000. IT'S PROJECTED FOR THIS CURRENT FISCAL YEAR.
WHAT HAS HAPPENED IS OVER THE COURSE OF THE PAST SEVERAL YEARS, THAT LOSS GETS ADDED TO AND THAT LOSSES BUILT UP OVER SEVERAL YEARS. SO THE CUMULATIVE DEFICIT IS A LITTLE OVER $1.2 MILLION. NOW, THAT IS TO OURSELVES.
MOST OF THAT MONEY HAS COME FROM THE UTILITY DEPARTMENT. THE UTILITY FUND, WHICH IS WATER AND WASTEWATER, HAS LOANED THE GOLF COURSE MONEY. WHEN WE REALIZE HOW SHORT WE ARE, WE MAKE A ONE-DAY TRANSFER TO BALANCE THE GOLF COURSE BUDGET.
SO THOSE ONE-DAY TRANSFERS, OVER THE PAST SEVERAL YEARS, THE CUMULATIVE $21.2 MILLION.
>> YOU WANT QUESTIONS NOW? >> GO AHEAD.
>> AT WHAT POINT DID THE GOLF COURSE START LOSING MONEY? DO YOU KNOW?
>> I DON'T KNOW. >> BECAUSE WHEN I FIRST GOT HERE, WHICH HAS BEEN 15 YEARS AGO, THE GOLF COURSE WAS MAKING MONEY AND I REMEMBER -- I DO NOT KNOW THE DETAILS BECAUSE I WASN'T INVOLVED IN ANY PART OF THIS AT THAT TIME, BUT I DO REMEMBER CONVERSATIONS ABOUT HOW THE CITY TOOK THE REVENUE THAT WAS OVER AND ABOVE OUR EXPENSES AT THE GOLF COURSE. THEY TOOK THEM INTO THEIR OWN GENERAL FUND.
THAT MONEY NEVER GOT ACCUMULATED SO THAT THE GOLF COURSE COULD USE IT. MY THOUGHT IS THAT THAT MONEY WAS TAKEN FROM US BACK THEN ON IT WAS MAKING MONEY, WHICH COULD HAVE HELPED CURTAIL SOME OF THIS. I HAVE A FEELING THAT THIS ALL STARTED BACK IN 2008
WITH THE DOWNTURN. >> THAT WOULD BE MY ASSUMPTION,
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TOO. THAT THE CITY HAD THIS ADDITIONAL STOCKPILE OF CASH AND IN ORDER TO MEDICATE FINANCIAL DIFFICULTIES -- BUT I'LL SEE WHERE I CAN -->> IT WOULD BE INTERESTING TO KNOW WHEN IT STARTED.
>> SO WHAT STAN TECH DID IS THEY PROJECTED OUT THAT IF WE DO NOTHING, THIS IS WHAT HAPPENS. RIGHT NOW THE CITY HAS BEEN SUBSIDIZING GOLF COURSE TO A TUNE OF APPROXIMATELY $200,000 A YEAR. SO IF WE DO NOTHING, FOR THE NEXT FOUR YEARS, THIS DEFICIT WILL GROW TO A LITTLE OVER $2 MILLION.
BUT THE ONE GOOD THING ABOUT IT IS THAT YOU HAVE THE DEBT SERVICE, WHICH IS ON THE CLUBHOUSE, WHICH THAT RUNS OUT NEXT YEAR -- NEXT FISCAL YEAR. SO YOU WILL START TO BE -- YOU WILL EVENTUALLY GET OUT OF THE HOLE AND BE IN THE BLACK ONCE THIS DEBT SERVICE GOES AWAY.
BUT WE ARE NOT DOING ANYTHING AND WE ARE STILL CONTINUING TO $220,000 CONTRIBUTION.
>> CAN YOU GO OVER THAT ONE MORE TIME?
>> IF WE CONTINUE. >> REVENUES ARE GOING TO GO UP BY FIVE PERCENT -- IS THAT THE PROJECTION?
>> CORRECT. >> (AWAY FROM MIC).
>> CORRECT. OKAY. SO IF WE KEEP GOING DOWN THIS SAME PATH WE ARE GOING, WE WILL END UP WITH A $2 MILLION SUBSIDY, BUT OPERATIONALLY, THE NET CASH FLOWS IN THE BLACK, BUT WE STILL REQUIRE TAX DOLLARS TO SUPPORT THE GOLF COURSE.
>> SO IT'S REALLY NOT IN THE BLACK? IT DOES NOT STAND ON ITS OWN?
>> CORRECT. >> GENERAL FUND SUPPORT IS THE
UTILITY? >> NO. PROPERTY TAX DOLLARS.
>> IS NOT THE UTILITY -- >> NO.
>> WE HAVE A BUDGET APPROPRIATION FROM PROPERTY TAX DOLLARS TO SUPPORT THE GOLF COURSE. SO ONE OF THE OPTIONS WAS THAT STANTEC SAID WAS PROVIDE ADDITIONAL SUPPORT FROM THE GENERAL FUND. SO WHAT HAPPENS IF WE JUMP FROM $200,000-$800,000? WELL, THAT ELIMINATES THE STRUCTURAL DEFICIT, BUT AT THE SAME TIME, YOU ARE STILL GOING TO REQUIRE GENERAL FUND SUPPORT FOR YEARS GOING FORWARD.
BUT THE INTENT ABOUT THIS IS ELIMINATING THE STRUCTURAL DEFICIT, BUT YOU ARE STILL NOT -- AS COMMISSIONER ROSS -- YOU'RE NOT STANDING ON YOUR OWN. YOU'RE GOING TO REQUIRE -- EVEN THOUGH THE DEFICIT IS WIPED OUT AND YOUR NET CASH FLOW IS $151,000, YOU ARE STILL REQUIRING THE GENERAL FUND SUPPORT.
NOW, AND STANTEC PROJECTED THE CELL FOR 10 YEARS, BUT THE PRINT WAS SO SMALL YOU COULD READ IT. BUT THIS WAS THE ONE OPTION THEY SAID ADDITIONAL SUPPORT OR INCREASE -- I'M NOT
SURE. >> EVENTUALLY, THE GENERAL FUND
SUPPORT WOULD DISAPPEAR? >> CORRECT. IF YOU CARRY THIS OUT BECAUSE YOU ARE SHOWING 151 TO THE GOOD AND THE GENERAL FUND IS ONLY ONE THIRD.
>> WELL, IT WOULD BE REROUTED SOMEWHERE ELSE I WOULD ASSUME. WHEN THE GOLF COURSE -- IS OR WHAT'S CAN HAPPEN FROM AN OVERALL BUDGET PERSPECTIVE? THE MONEY THAT'S BEEN BUMPED TO THESE GOLF COURSE WILL BE REALLOCATED SOMEWHERE ELSE?
>> CORRECT. FROM THE GENERAL FUND. SO, THE OTHER OPTION WAS INCREASE YOUR REVENUE. AND THAT'S WHERE THIS COMES INTO PLAY.
SINCE THE AUDIENCE IS LIMITED, GOING TO ASSUME MOST OF YOU KNOW WHAT TOP TRADE SERVICES.
>> YES, SIR. >> TOP GOLF, BUT SMALLER, MORE PORTABLE SCALE. IN THE NEXT SEVERAL SLIDES ARE PULLED FROM THE TOP TRADE SERVE WEBSITE.
AND BASICALLY WHAT IT SAYS IS IT REVOLUTIONIZING THE RAIN AT YOUR LOCAL DRIVING RANGE. TOP TRACER DELIVERS THE SAME TECHNOLOGY BEST PLAYERS -- SHOTS OF THE GAME'S BEST PLAYERS ON TV. DRIVING RANGE IT OFFERS FUN, ENGAGING EXPERIENCES. AND EVEN FIRST-TIME GOLFERS. NOW WHEN YOU'RE HITTING IT YOU
DON'T SEE THE BLUE LINE. >> (LAUGHING).
>> A REAL GAME TOP TRACER RANGE REDEFINES THE DRIVING RANGE EXPERIENCE FOR EVERYONE. THE TECHNOLOGY PROVIDES FEEDBACK ON INTERACTIVE GAME EXPERIENCE. WHICH ALLOWS PLAYERS TO MAKE
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SWING ADJUSTMENTS AND SEE THE IMPACT TO THEIR GOLF SHOT.TOPTRACER RANGE FEATURES GAMES FOR MOST SKILL LEVELS. DIVE INTO ANALYTICS TO TOP JUNIOR SWING NT UP AT SOME OF THE GREATEST COURSES. YOUR RANGE EXPERIENCE WILL NEVER BE THE
SAME. >> AND THEN IT GOES TO MORE HEADS MORE FUN TECHNOLOGY, SIMPLE INSTALLATION AND INTERACTIVE GAME SCREENS. IF YOU WANT TO SEE MORE OF THAT THIS IS TOPTRACER.COM.
SO THE CITY COMMISSION ASKED THAT WE DO A BUSINESS PARTNER AND WE APPROACH THE FLORIDA SMALL BUSINESS DEVELOPMENT CENTER. UNLESS A STATE PROGRAM AND THEIR JOB IS TO DELIVER UPDATE MANAGEMENT INFORMATION TO HELP BUSINESS OWNERS MAKE SOUND DECISIONS. IT SERVES 18 COUNTIES WITH OFFICES AND DO WELL, PUTNAM, NASSAU COUNTY SAID AS PART OF THE NATIONAL ASSOCIATION. SPECIFICALLY, A REPRESENTATIVE IS A WOMAN NAMED JODY HENSON. AND SHE CURRENTLY IS A SMALL BUSINESS DEVELOPMENT CENTER CONSULTANT WITH THE UNIVERSITY OF NORTH FLORIDA.
SO, I ENGAGED HER AT NO COST. THIS IS A SERVICE PROVIDED BY YOU ENOUGH AND A SMALL THIS IS DEVELOPMENT CENTER SO IT'S NO COST TO HAVE MS. HENSON PREPARE A BUSINESS PLAN.
IN WHAT SHE DID SHE ACTUALLY CONSULTED WITH IBIS WORLD I THINK IT'S ISSUES BASED INFORMATION SYSTEMS. BASICALLY IT'S A BUSINESS PERIODICAL THAT SAYS IT WAS FOUNDED IN 1971, EMPLOYEES -- PROVIDE METICULOUSLY RESEARCH ON THOUSANDS OF INDUSTRIES WORLDWIDE, DEDICATED TO EXPERT ANALYSTS AROUND THE WORLD TO SCOUR ECONOMIC DEMOGRAPHIC DATA TO HELP ORGANIZATIONS MAKE BETTER DECISIONS.
SO MS. HENSON, WHO IS NOT HERE TONIGHT, BUT SHOULD YOU RECOMMEND TO GO FORWARD, I WILL HAVE ARE AT THE MEETING TO ADDRESS THE SPECIFIC QUESTIONS.
SO SHE REVIEWED THE IBIS REPORTS FROM FEBRUARY OF LAST YEAR AND IT SAYS IN REFERENCE TO GOLF COURSE AND COUNTRY CLUBS, OVER THE NEXT FIVE YEARS GOLF COURSE COUNTRY CLUB INDUSTRY IS EXPECTED TO PROJECT MINIMAL BUT STABLE GROWTH. CONSUMERS AGE 18 TO 49 ACCOUNT FOR AN ESTIMATED 50 PERCENT OF IT IS -- INDUSTRY RUN REVENUE.
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>> THAT TOTALS $140,000, WHICH IS ALREADY IN THE BUDGET. AND YOU CAN SEE SOME OF THE OTHER EXPENDITURES AS WELL. IF WE WANT TO EMPLOY TOPTRACER, WE WILL HAVE TO ACQUIRE CAPITAL EXPENDITURES.
SO IN ORDER TO ENHANCE TOPTRACER, WE ARE PROPOSING $15,000 TO REPAINT, REPLACE THE PICTURES IN BOTH THE BATHROOMS. AT THE CLUBHOUSE.
IN THE FUTURE YEARS, REMODELED THE BANQUET HALL, REPAIR /RENOVATE THE CEILINGS AND MOTIVATE THE BAR IN THE SEATING AREA. BUT THE ADDITIONAL REVENUE TO SUPPORT TOPTRACER WILL BE $15,000 TO UPGRADE THE BATHROOMS. THE OTHER CAPITAL EXPENDITURES REQUIRED --
>> WHICH IS THE -- (MULTIPLE SPEAKERS).
>> REDO THE NORTH TRAINS. THIS IS A COMPLETE REBUILD. THIS IS NOT JUST RESODDING THEM, IT'S A COMPLETE REBUILD. THE NORTH DRAINS HAVE NEVER BEEN DONE EVEN AT THE LEVELS OF THE SOUTH
AND WEST COURSES. >> IT WAS ABOUT 30,000 A GREEN.
>> THIS IS THE LATEST AND GREATEST FIGURE THAT WE HAVE. AND AS YOU CAN SEE, OVER THREE
YEARS 150, 150, 150 -- >> (AWAY FROM MIC).
>> THE NUMBER IS 150. $150,000. SO AT THE END OF THREE YEARS YOU HAVE A BRAND-NEW GOLF COURSE AT LEAST FROM THE GREENS. NOT JUST RECEDED, BUT REBUILD. AND IF I
SAY THE WRONG THING, -- >> YOU'RE GOOD.
>> IF WE INSTALL THE TOPTRACER RANGE AND RENOVATE THE PRACTICE FACILITY -- THE KEY THING IS WE HAVE TO FIX THE DRIVING RANGE ANYWAY. I MEAN IT FLOODS. WE NEED TO WORK ON IT. AND I TALKED WITH THE CITY STORMWATER DIRECTOR, AND HE SAYS THAT WE CAN LEVEL AND ENHANCE THE DRIVING RANGE AT A COST OF APPROXIMATELY $30,000.
SO TO BRING IN ALL THE TOP TRACER -- TOPTRACER, THE BAYS, AND RENOVATE THE DRIVING RANGE,
IS $300,000. >> HOW MANY DAYS?
>> AND HERE'S THE $30,000 THAT HE GAVE ME FOR THE DRIVING RANGE DRAINS. AND THEN ALSO -- WELL, SO THESE THREE ITEMS -- AND TO BE HONEST WITH YOU, BASICALLY THESE TWO RIGHT EAR ARE DIRECTLY RELATED TO TOPTRACER. SO WHEN YOU LOOK AT THE TOPTRACER, THE REQUESTING CAPITAL EXPENDITURES WILL BE AN INCREASE OF $480,000 WHICH IS BEEN EDITED TO WHAT'S ALREADY IN THE BUDGET IS A AN INCREASE OF $480,000 WHICH IS BEEN EDITED TO WHAT'S ALREADY IN THE BUDGET IS A $635,000 INVESTMENT. SO FOR HALF $1 MILLION WE CANNOT ONLY INSTALL TOPTRACER, BUT WE CAN ALSO RENOVATE THE NORTH KOREANS.
>> AND IMPROVE THE WHOLE PRACTICE AREA?
>> AND IMPROVE THE WHOLE PRACTICE AREA. CORRECT.
>> PRACTICE GREEN AND -- >> DOES THAT INCLUDE ALL THAT?
YES. >> SO HERE IS THE PROFORMA.
THAT MS. HENSON PUT TOGETHER FOR US. SO HERE'S WHAT -- IT WAS THE BUILDING CASPER BUDGET AND IT SHOWS YOU THAT THE REVENUES ARE ABOUT 1.3, $1.4 MILLION. AND THE EXPENSES AND IT GOES BACK TO WHERE WE ARE AT THE $61,000 DEFICIT EXPECTED FOR THIS YEAR.
BUT IF WE EMPLOY TOPTRACER, AND THE INTENT WOULD BE TO DO WITH THIS SUMMER. THAT WE WE DO THESE CAPITAL EXPENDITURES DURING THE SLOW SEASON OF THE SUMMER MONTHS. WE WOULD DO THE BATHROOMS IN THE NORTH GREENS, THE DRIVING RAINS AND 10 TOPTRACER.
>> WE HAVE AN 18 HOLE GOLF COURSE FOR MOST OF THE SUMMER.
>> THE TIMING, HOW LONG WOULD HAVE TO TAKE -- STEVE CAN ANSWER THAT QUESTION.
>> HOW LONG WOULD THE NORTH HAVE TO BE -- FOR EACH ONE OF THESE GREEN REBELS, HOW LONG WOULD EACH COURSE HAVE TO BE SHUT DOWN?
>> IN MY PAST EXPERIENCE WE EXPERIENCED AVERAGES OF SIX MONTHS FROM SHUT DOWN TO OPEN
BACKUP. >> OVER THREE YEARS, YOU WOULD HAVE AN 18 HOLE GOLF COURSE.
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>> AND BILLY CASPER, I ASKED HIM, SAID HAVE YOU IMPLEMENTED TOPTRACER, THIS TYPE OF CONCEPT AT OTHER FACILITIES? I HAVE NOT GOTTEN AN OFFICIAL REPLY BUT I KNOW -- 1757 HAS IT AND IN A CONVERSATION WITH CHRIS THIS MORNING ROME, GEORGIA HAS IT.
>> SO BILLY CASPER HAS IMPLEMENTED THIS AT SOME OTHER COURSES. SO IS NOT COMPLETELY NEW. BUT BASICALLY, WE WOULD INSTALL COVERED BAYS, TVS, COMPUTER EQUIPMENT AND JUST MODIFY OUR TEE BOXES TO SUPPORT TOP TRACER -- TOPTRACER.
YOU CAN STILL GO TO THE DRIVING RANGE AND NOT USE THE BELLS AND WHISTLES AND TOYS AND JUST DROP, BUT HAVE AN OPPORTUNITY WITH THE 10 BAYS PROVIDED.
>> THAT WOULD GIVE US ANOTHER TRAINING FACILITY, TOO, FOR TEACHING.
>> YES. >> SO THAT COULD INCREASE SOME
USE OF THIS WITH THE LESSONS. >> AND THESE ARE -- THIS IS WHAT IT LOOKS LIKE FOR TARGETS.
>> DOES IT NEED TO BE LET. >> THE DESIRE WOULD BE YES.
THAT WOULD BE LET. WE TALK 9: O'CLOCK AT NIGHT AND NO LATER THAN NOT.
>> BUT DURING THE SUMMER MONTHS IT'S PRETTY MUCH THAT.
>> WITH THOSE NUMBERS LEAD THE WAY?
>> YES. AND WITH LIGHTING TECHNOLOGY -- FOR PEOPLE LIKE MR. MENTALS WHO LIVE CLOSE THE LED TECHNOLOGY ALLOWS YOU TO FOCUS THE LIGHT MORE EFFECTIVELY THAN LIGHTING UP
EVERYTHING. >> IF YOU GO BACK TO THAT FIRST SLIDE FROM THE TOP TRACER WEBSITE THE SECOND PICTURE, IT'LL GIVE YOU AN IDEA OF HOW
THEY ALIGNED IT. >> SO IT'S REALLY ONLY.
>> BUT THE PICTURE ONLY LOOKS LIKE IT'S THE FIRST 200 YARDS GET SLIPPED.
>> UH-UH (AFFIRMATIVE). >> SO THAT'S A CLOSER LOOK AND THEN STEVE POINTED OUT THAT THE MARKET IS GROWING FOR THIS. THAT THERE ARE NOW PRE-MANUFACTURED OR PREFABRICATED BAYS THAT -- WHETHER IT'S SIMILAR TO THE 10 BY 10 LITTLE POP-UP THING THAT YOU HAVE AND FIBERGLASS SHELLS TO MORE ENHANCED, BUT THAT'S A GROWING MARKET THAT YOU CAN BUY THE PREFAB STAFF INSTEAD OF MANUFACTURING YOUR OWN. SO THAT'S WHERE WE ARE? IF YOU HAVE ANY QUESTIONS, LIKE I SAID, WITH YOUR RECOMMENDATION I'D LIKE TO TAKE THIS TO THE CITY COMMISSION ON JANUARY 21 SO THAT WE CAN ALLOCATE THE FUNDS AND START THE PROCESS OF MAKING THE GOLF COURSE SELF-SUSTAINING.
>> TO THE TOP TRADER -- TOPTRACER ALLOW YOU TO PLAY DIFFERENT GOLF COURSES?
>> YES. >> SO YOU CAN HAVE A GROUP OF GUYS THAT SAY LET'S GO PLAY WHATEVER, SAWGRASS OR WHATEVER THE COURSE.
>> FROM WHAT I'VE SEEN EVERY COURSE THAT IS ON THE PGA TOUR IS AVAILABLE. THERE MAY BE ONE OR TWO THAT AREN'T. YOU COULD GO OUT TODAY AND YOU COULD PLAY THE SONY.
>> SO THE RENTAL -- THE RENTAL, IF YOU HAD THREE PEOPLE THAT ARE GOING TO PLAY, DO EACH OF THE THREE PEOPLE PAY TO PLAY OR DO YOU RENT THE BAY.
>> YOU RENT THE DAY. FOR SPECIFIC PERIOD OF TIME.
>> AND FOOD AND BEVERAGE SHOULD BE AVAILABLE.
>> YES. >> WAS NOT INCLUDED IN YOUR
NUMBERS. >> YES. IF WE ARE -- THERE WAS
DEFINITELY INCREASES. >> I THINK IT'S -- I'M SO HAPPY
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TO SEE THIS BEING DONE, AND I WANT TO BE A NEGATIVE PERSON, BUT YOU HAVE NO HISTORICAL REVENUE FIGURES FROM WHAT IT'S DOING IN OTHER PLACES. SO YOU'RE GUESSING.>> WILL BASED UPON THE BUSINESS MODEL THAT MS. HENSON PUT TOGETHER, WE TRULY BELIEVE THAT -- AND WHEN I TALKED TO ALEX HIS RESPONSE WAS WELL YOU GOT TOP TRACER IN JACKSON.
>> TOP GOLF. I'M SORRY. >> I TOOK 1216 GUYS LAST YEAR
YOU PROBABLY HAD A GOOD TIME. >> I DID NOT. IT WAS ONLY THIRD FLOOR. I COULD NOT HANDLE THAT. BUT WE DID HAVE A GREAT TIME.
>> BUT THE PERCEPTION -- I'M A NEWCOMER AND YOU REALLY DON'T FEEL THAT HOW MUCH OF A VOLUNTARY CAPTIVE YOU ARE TO THE ISLAND UNTIL YOU'RE HERE. SO WHEN FARAWAY CORPORATE OFFICIALS ARE LOOKING AT A MAP AND SAYING OKAY TOP GOLF RADIUS IS 50 MILES, IT'S NOT GOING TO WORK AND IT'S LIKE REALLY, AND STEVE IS HAD THIS GOLFER. IT'S NOT GOING TO WORK. YOU'VE GOT
TOP GOLF. SO DRIVE AN HOUR. >> NOT EVERYBODY DRIVES AN HOUR. I DRIVE BY TO GO TO ORLANDO.
>> I AGREE WITH YOU 100 PERCENT AND PLUS WE HAVE THE RESORTS. YOU HAVE THE OMNI AND THE REDS WHEN PEOPLE COME FOR RESORTS. A LOT OF THEM FLY AND TAKE SHUTTLES AND THEY DON'T HAVE THAT MOBILITY TO -- THEY DON'T RIDE -- RENT-A-CAR AND IF WE ARE FIVE MINUTES AWAY, WE WILL
HAVE A CAPTIVE AUDIENCE. >> IF WE PUT IT IN, THE REDS IS NOT GOING TO PUT IN, THE OMNI IS NOT KAPUT IN. WRECKS IS THERE A POSSIBILITY TO DO -- ON
YOUR END. >> TO COME UP WITH IDEAS.
>> THERE'S ALL KINDS OF ONES YOU CAN MARKET THIS. YOU CAN HAVE LEAGUES THAT PLAY ON THAT.
EVERY WEEK. >> SO YOU HAVE FULL SUPPORT FOR
THIS. >> I THINK IT'S A GREAT IDEA MYSELF. IF THE NUMBERS BEAR OUT AND THE DRAINAGE ISSUES ON THE DRIVING RANGE OR FIXED I THINK IT'S A VIABLE ΓƒAND THEN YOU COULD MARKET AND JUST RUN WITH IT.
>> ARE THE BAYS HEATED? >> NO.
>> I WOULD EXPECT THAT QUESTION TO BE AIR-CONDITIONED NOT HEATED. WHENEVER THINGS SLOW DOWN, YOU MAY HAVE SOME PLAY OUT THERE.
>>. >> IN THIS, WHEN WE TALK ABOUT THE $72 PROFIT, THIS IS SOME OF THE BEHIND THE SCENES WE TALK ABOUT SOME OF THESE PROJECTIONS BETWEEN YOU KNOW -- MORE DETAIL ABOUT LABOR, EXPENSES, TOP TRACER TECHNOLOGY. AT THE BOTTOM, THAT'S WHERE YOU GET INTO WHERE I SAID WE HAVE TO HAVE $72 TO THE GOOD.
SO THESE ARE THE NUMBERS BEHIND THAT AND WHAT GOES INTO ADVERTISING AND THINGS LIKE
THAT. >> THIS IS WHAT THE LADY DID.
>> CORRECT. MS. JODY HANSEN. >> SO SHE SPENT A LOT OF TIME.
>> SHE WORKS FOR THE STATE. >> CORRECT.
>> IS A SERVICE FROM THE STATE GOVERNMENT.
>> BUT THAT'S WHAT SHE DOES FOR BUSINESSES. SO THIS IS NOT.
>> SHE'S GOT THE EXPERTISE TO SHOW WHAT HE CAN DO.
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>> MY FEELING IS IF WE DON'T DO IT, THEY WILL. SO LET'S BEAT THEM TO THE PUNCH.
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>> CAN YOU CLARIFY YOUR FIRST STATEMENT? WILL HAVE MORE COMPETITION.
>> YES. >> MY UNDERSTANDING --
(MULTIPLE SPEAKERS). >> IT WASN'T SOLD THAT HAS A
NEW LEASE OWNER. >> BECAUSE THAT PREVIOUS OWNERSHIP HADN'T REALLY INVESTED IN THE FACILITY OF OUR PEOPLE WHO ARE TIRED OF PLAYING THERE WERE TRANSFERRING OVER WITH THE NEW OWNERSHIP. I BELIEVE THAT THEY WILL START TO MAKE IMPROVEMENTS TO THE FACILITY SO IF YOU HAVE COMPETITION BASICALLY IS NEXT DOOR. YOU CAN BE MUCH BETTER I UNDERSTAND THAT OUR GREENS AND THINGS -- I'M NOT A GOLFER.
YOU WOULDN'T WANT ME ON THE COURSE BECAUSE HE WOULD SPEND ALL THE TIME FIXING MY DEBITS.
BUT YOU WANT -- YOU'VE GOT TO KEEP AHEAD OF THEM. WAS IT LEE IACOCCA WHO SAID LEAD, FOLLOW OR GET OUT OF THE WAY. SO WE WANT TO LEAD.
>> THIS WOULD BE A CITY RUN VENTURE OR IS THIS GOING TO BE A --
>> BILLY CASTOR MANAGES THE GOLF COURSE.
>> SO IT'S PART OF THE GOLF COURSE OPERATION.
>> YES. AND ONE THING YOU START TO THINK ABOUT OPERATING OFF OF THE ASSUMPTION THAT IS GOING TO BE VERY POPULAR. WELL, WE CAN STRUCTURE THE FEES SO THAT MEMBERS -- IF YOU HAVE A MEMBERSHIP YOU HAVE PRIOR RESCHEDULING TIME AT THE TOPTRACER. BECAUSE YOU KNOW -- AND SAY SIVAN I SAID YOU HAVE A MEMBERSHIP, YOU CAN RESERVE, YOU KNOW, WITHIN 72 HOURS.
IF YOU DO NOT HAVE AN MEMBERSHIP YOU HAVE TO BE A WEEK OR SO OUT. WELL -- IF THIS IS IS AS POPULAR AS TOPICAL THIS, YOU WILL NOT BE ABLE TO SCHEDULE. YOU WILL HAVE TO SCHEDULE A WEEK OUT. SO THIS MAY DRIVE MEMBERSHIPS BECAUSE THIS BECOMES A MEMBER -- YOU GET SCHEDULING PRIORITY AS A MEMBER OF THE GOLF COURSE.
>> RIGHT. >> I CAN SEE INSTEAD OF BOWLING LEAGUES, YOU HAVE MONDAY NIGHT TOPTRACER. WHAT COURSE WE PLAYING THIS WEEK? AND YOU HAVE A TOUR. AND YOU CAN DO THAT FOR EACH NIGHT OF THE WEEK. I MEAN, THERE'S SO MUCH POTENTIAL HERE. I THINK IT'S A GREAT IDEA.
>> $2000 PER PLAYER. >> THAT WE PAY TOPTRACER?
>> I THINK ARE ORIGINAL DISCUSSION WAS IS LIKE $40 AN HOUR WITH MEMBERSHIP GETTING A 50 PERCENT DISCOUNT OFF PEAK TIMES. IN THE PEAK TIMES THAT TOP GOLFER FOR P.M. UNTIL CLOSE. I CAN'T IMAGINE IT BEING ANY DIFFERENT.
>> ARE THERE ANY TRAINING CAPABILITIES OF THE SAID YOU COULD HAVE THE CAMP AND PUT
KIDS IN THERE? >> YES. YOU CAN DO CLINICS WITH ONE PROMO WATCHING THE MONITORS.
>> DO YOU DO A THREE YEAR LEASE OR $20,000 RENTAL.
>> AS A RENTAL FEE. >> ONE YEAR?
>> IT'S ONE YEAR NEGOTIABLE I BELIEVE. LET'S GET THE IDEA OUT THERE AND GET THE PUBLIC
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FEEDBACK GET THE COMMISSION FEEDBACK.>> WHAT YOU LOOKING FOR? >> YOU MADE A MOTION.
>> NOBODY SECONDED IT? >> THAT'S I WOULD LIKE TO COMMENT ON MORE IDEAS. YOU HAVE -- AT WHAT LEVELS YOU HAVE GOLF TEAMS AND SCHOOLS? AND SO
. >> THE MARKETING AREA FOR THIS IS HUGE. AS TO WHAT YOU CAN DO WITH THAT. YOU CAN ENCOMPASS THE SCHOOL'S AND BOYS AND GIRLS CLUB'S, YOU CAN ENCOMPASS EVERY ORGANIZATION OUT THERE.
>> AND EVERYTHING GROWS FROM THAT. WHEN WE WERE ORIGINALLY TALKING ABOUT IT WE WERE LIKE YOU PUT ON THE LOCAL COMCAST NETWORK. THE MARKETING IS WHAT YOU CAN DO AND WHAT CAN BE
DONE. >> A MOTION HAS BEEN MADE FOR THIS TO BE PRESENTED TO THE COMMISSION ON JANUARY 21. THAT IS THE MOTION.
>> I MADE THAT MOTION. >> SO WHAT WOULD BE PRESENTED.
>> AND I'LL PROBABLY GET INTO MORE DETAILS WILL BE LOOK INTO A FULL METRIC SURVEY. IF THE LIGHTS ARE GOING TO TAKE A LITTLE BIT LONGER, WE CAN MOVE FORWARD WITH THE DRIVING RANGE IMPROVEMENTS AND SO ON AND SO FORTH. I NEED TO PRESENTED TO THE CITY COMMISSION. AND YOU CAN MOVE FORWARD WITH THE PROJECT.
>> SO WE NEED A SECOND FOR THE PRESENTATION. I THINK THE PRESENTATION, FOR MY VIEW SHOULD INCLUDE MORE MARKETING CAPABILITIES SO YOU CAN SHOW WHO WE ARE IMPACTING THE COMMUNITY. NOT JUST GOLFERS, BUT YOU HAVE SCHOOL CONTRIBUTIONS AND LOCAL CONTRIBUTIONS IN THE CITY. YOU HAVE POTENTIAL LEADS. YOU HAVE INSTRUCTIONS, YOU HAVE CAMPS.
IT'S MORE THAN JUST STICKING OUT JUST GOLFER GO SWING. ALL WERE LOOKING FOR IS A SECOND TO
MAKE THE PRESENTATION. >> I'M SAYING THE COMMISSION SHOULD INCLUDE THOSE OPPORTUNITIES.
>> I AGREE. FINE-TUNE YOUR PRESENTATION.
>> YOU ARE THE GUINEA PIGS WE CAN HAVE MORE DETAIL ABOUT THE MARKETING PLAN.
>> I WOULD BE MORE LIKELY TO APPROVE IT IF I COULD SEE THE IMPACT TO THE COMMUNITY. SO I
AM FOR IT. >> I WILL SECONDED.
>> THANK YOU, GENTLEMEN. >> GREAT JOB, DALE.
>> THIS IS ALL HIM. >> ALL HIM?
>> YOU ARE GOING TO FORWARD THIS?
>> YES. I'LL FIX THE ONE SLIDE .
>> BECAUSE BILLY CASPER HASN'T SEEN THIS YET.
>> THAT'S OKAY. >> WELL I HOPE OUR SUPPORT HELPS MORE THAN THE FIASCO WITH THE PARK THING.
>> WELL, GOOD. WE ARE TOTALLY IN SUPPORT. AS YOU SAID YOU HAVE A GREAT GENERAL MANAGER
AND THIS IS THE START. >> SO GET THIS TO YOU.
>> IS NOT GOING TO BE EASY. >> OKAY. MJ A UPDATE?
[Item 6]
>> YES. WE HAVE OUR NEW BOARD MEETS TODAY FOR THE FIRST TIME. AT 4:00 O'CLOCK. AT 5:00 O'CLOCK WE HAVE A QUARTERLY ASSOCIATION MEETING. WE HAVE A TERM IT LEAGUE.
>> 28 HAVE SIGNED UP AND PROBABLY WE JUST PICKED UP TWO MORE SO WE HAVE 30. AND IT SHOULD BE GOOD WEATHER, GOOD DAY.
>> I HAVE A -- EXCUSE ME, DALE, I'LL ASK YOU QUESTION. THE MAN'S GOLF ASSOCIATION HAS A MEETING THE THIS EVENING. HANUKKAH BE THERE BUT THESE TWO GUYS ON THE BOARD AS WELL.
IS IT OKAY FOR THEM TO MENTION THAT WE HAVE THIS PRESENTATION?
>> DAVIS CONVEYED MEETING. >> I'M GOING TO BE PRESENTING
TONIGHT THE MEETING. >> YOU ARE.
>> I WILL MENTION THIS. >> IF STEVE IS PRESENTING.
>> AND PRESENTING -- IS THAT EVERYBODY WHAT THE KEY.
[00:50:07]
>> I WILL MENTION IS. >> IS NOT A SECRET.
>> NOT ANYMORE. I WAS JUST TALKING TO THE COMMISSIONER I SAID IS THERE ANYTHING WHEN I HAVE THE DISCUSSION WITH COMMISSIONER ROSS, WHAT DO I NEED TO ADD? I THINK THE LIGHTING THAT MR. MEADOWS MENTIONED IS A GOOD POINT. WE NEED TO BE PREPARED TO SAY BEFORE WE INSTALL LIGHTS WE CAN SHOW HOW THE LIGHT PATTERNS ARE GOING TO AFFECT SURROUNDING
NEIGHBORHOODS. >> IN THIS YEAR'S BUDGET IS SIGNED OFF ON. SO DISCUSSING THE RESTRUCTURING OF THE NINE GREENS ON THE NORTH IS THAT
PUBLIC INFORMATION? >> IF THE COMMISSION APPROVES IT. SO IN THEORY, THEY COULD APPROVE THE TOPTRACER STOP AND SAY WE DO NOT WANT TO SPEND THE
OTHER HUNDRED $50,000. >> THIS ENTIRE CONCEPT.
>> I THINK IT'S GOING TO BE IMPORTANT TO SHOW IMPROVEMENT TO THE GOLF COURSE AT THE SAME
TIME. >> AND THANKS TO DAVID'S HARD WORK. SO KUDOS TO HIM AND HIS TEAM.
>> ABSOLUTELY. >> OKAY. NEXT HE.
>> THERE IS NO WOMEN'S GOLF ASSOCIATION REPORT. IN THE MARKETING UPDATE. STEVE?
[Item 8]
>> THE MARKETING UPDATE IS REALLY JUST A WEEKEND PLAY BECAUSE OUTSIDE OF THE MIXER, WE DON'T GET MUCH MEMBERS. STILL $39. AND THEN THE SECOND PAGE IS BASICALLY JUST PICTURES OF US THAT WERE TAKEN LAST -- 10 OR 12 DAYS AGO, JUST TO FOCUS ON THE CONDITIONS OF THE PROPERTY, WHICH IS SO IMPORTANT TO GOLFERS. IT LOOKS INCREDIBLE. IT REALLY DOES. I JUST WANTED EVERYBODY THAT'S IN OUR EMAIL DATABASE TO ACTUALLY SEE THIS. AND EVEN IF THEY DON'T REGULARLY PLAY OR HAVEN'T PLAYED IN A LONG TIME AND THEY PCOMPARE TO THEIR GOLF COURSE AND THEY SAY WHY DOZEN HOURS LOOK LIKE THAT?
>> SO LAST MONTH WE TALKED ABOUT FERTILIZATION, WE HAD A LITTLE BIT MORE FERTILIZER LEFT EAR. SO WE TREATED THE WEST IN SOUTHEAST FAIRWAYS YESTERDAY. JUST TO TRY TO BOLSTER THEM A LITTLE BIT MORE. WE ARE STILL IN THE PROCESS, DIGGING UP THE STUMPS OF THE TREES THAT WE CUT DOWN. WE ARE IN A BIND BECAUSE IT'S GOT ANOTHER LEAK ON IT. SO WE ARE GETTING THAT FIXED.
WE ARE AT A STANDSTILL, BUT WE'RE GOING AROUND THE DIFFERENT LAKES IN THE GOLF
COURSE. >> WHAT WERE YOU DOING AROUND
THE LAKES? >> JUST -- REMEMBER WHEN WE HAD GONE AROUND. WE'VE BEEN IN THE PROCESS OF TREATING THE REST OF THE STUMPS SO THEY DON'T GROW BACK. WE ARE IN THE PROCESS OF DIGGING THOSE OUT AND USING MACHINES TO TRY TO DIG THEM OUT BECAUSE OUR BACKER WAS DOWN. SO IT'S SOMETHING THAT STEVE AND I NEED TO TALK ABOUT.
>> ALL RIGHT. THE GREENS ARE IN EXCELLENT SHAPE. WHAT ARE THEY RUNNING NOW, STEVE.
>> 11 WOULD BE SLOW. >> THERE AT LEAST 11 1/2 DURING THE SUNNY DAYS WE ARE RUNNING OUT OF 12.
>> SO THERE'S A DEVICE CALLED -- (AWAY FROM MIC) -- IT'S A PIECE OF METAL THAT IS THREE FEET LONG. WHEN YOU RAISE THAT UP TO THE BALL PULSE OUT OF THE KNOWLEDGE AND YOU MEASURE THE DISTANCE FROM THE METAL TO WHERE THE BALL STOPS, IT'S 12 FEET IN THE RUNNING AT 12. IF
IS 13 RUNNING AT 13. >> (LAUGHING).
>> BECAUSE I GET THIS QUESTION ALL THE TIME HOW FAST ARE THEY RUNNING.
>> (AWAY FROM MIC). >> (LAUGHING).
>> MOST PGA TOUR EVENTS RUN AT 11. US (AT 13. THE HIGHER NUMBER, THE FASTER NUMBERS NOT
[00:55:17]
NECESSARILY A BETTER NUMBER. >> IS SPELLED ST IMP METER AND IT'S IS PAY SET THE RANGES MEASURED.
>> JUST THE PUTTING RANGE. YES.
>> (LAUGHING). >> IT CHANGES HOW YOUR PUTTING STROKE IS GOING TO BE WHEN YOU'RE TRYING TO HIT THE BALL TO THE HOLE.
>> AND HOPE IT DOESN'T ROLLOFF THE GREEN (LAUGHING).
[Items 10 & 11]
>> OKAY. NO PUBLIC COMMENT. >> MR. CHAPMAN HAS A COMMENT.
>> I JUST -- PERCIVAL, WANT TO THINK ANDY. APPARENTLY GIVE YOU GUYS A BUNCH -- HE GAVE YOU A BUNCH OF PAIN AND IT HAS REALLY HELPED. IT'S A COMMITMENT TO THE GOLF COURSE THAT HELPS TO DRIVE THAT COURSE TO MAKE IT BETTER AND BETTER. SO I WANT TO PUBLICLY THANK ANDY FOR THAT. I WANT TO WISH EVERYBODY AT THE GOLF COURSE A HAPPY NEW YEAR. I GUESS, WHAT IS THE RESOLUTION, KEEP YOUR HEAD DOWN AND FOLLOW THROUGH? I HOPE YOU KEEP YOUR RESOLUTION. AND I WANT TO PUBLICLY THANK STEVE AND HIS STAFF AGAIN, BECAUSE MY GOLF COURSE INFORMATION COMES TO ANDY AND WE ALL KNOW HOW HE FEELS ABOUT GOLF. HE CAN'T STOP RAVING ABOUT YOU GUYS. SO ON BEHALF OF THE CITY I WANT TO THANK YOU AND ALL OF YOU OUT THERE. PLEASE REMIND YOUR CHEF THAT HE STILL FRIES THE BEST DAY (LAUGHING).
>> THANK YOU. >> YOU KEEP TELL HIM THAT HE'S
GOING TO WANT TO RAISE. >> (LAUGHING).
>> OKAY. WILL MAKE A MOTION IN THE BELLIGERENT?
* This transcript was compiled from uncorrected Closed Captioning.