[00:00:03]
GOOD AFTERNOON, EVERYONE.[1. CALL TO ORDER]
THIS IS THE GOLF CLUB ADVISORY BOARD REGULAR MEETING FOR APRIL 11, 2024 AT THE CITY HALL COMMISSION CHAMBERS.BEFORE WE CONTINUE, THIS WAS PREVIOUSLY NAMED THE GOLF COURSE ADVISORY BOARD.
I BELIEVE IT IS NOW THE GOLF CLUB ADVISORY BOARD.
THE MEETING WHICH WAS PREVIOUSLY HELD ON THE WEDNESDAYS AT 9:00 AM IS NOW HELD ON THE SECOND THURSDAY OF THE MONTH AT 4:00 PM.
WITH THAT, MEETING IS CALLED TO ORDER.
MISS MCDONALD CALLS THE ROLL CALL, PLEASE.
>> WE ALL STAND FOR THE PLEDGE OF ALLEGIANCE.
>> BEFORE WE MOVE ON TO ITEM 4, I'D LIKE TO INSERT INTRODUCTION OF MR. MIKE KELLY SEATED TO MY RIGHT, WHO IS A NEW MEMBER OF OUR BOARD.
I WANT TO THANK HIM FOR STEPPING UP AND BE WILLING TO SERVE ON THE BOARD.
DO YOU HAVE ANY COMMENTS YOU'D LIKE TO MAKE, MR. KELLY?
>> THANK YOU. WITH THAT WE'LL MOVE ON.
[4. APPROVAL OF MINUTES]
THE MINUTES ARE POSTED ON THE LEFT SIDE OF THE SCREEN.IS HAD A CHANCE TO LOOK AT THEM?
>> YEAH, THIS ONE CHANGED BECAUSE IT COMES INTO MY PART.
MAY 2ND IS THE QUEEN OF T SHOOTOUT, NOT THE MEMBER-MEMBER CHAMPIONSHIP.
NOT THAT IT MAKES A BIG DIFFERENCE.
>> YEAH. THAT'S ON THURSDAY, MAY 2ND.
AWESOME. WOULD SOMEONE LIKE TO MAKE A MOTION TO APPROVE.
>> MAKE A MOTION THAT WE ACCEPT THE MINUTES AS WRITTEN WITH THE CHANGES THAT WERE JUST NOTED.
ITEM 5, PUBLIC COMMENT REGARDING ITEMS NOT ON THE AGENDA.
AT THIS TIME, WE DO NOT HAVE ANYTHING, BUT MR. MEADOWS RESERVES HIS RIGHT TO SPEAK.
ITEM 6, DISCUSSION ITEMS, 6.1,
[6.1 Golf Course Director Search Update]
THE GOLF COURSE DIRECTOR SEARCH UPDATE. MR. MIKELSON.>> YES. THANK YOU, SCOTT MIKELSON, DIRECTOR OF PARKS AND RECREATION DEPARTMENT AND HELPING WITH THE GOLF COURSE AS MUCH AS POSSIBLE.
MR. KELLY, I WOULD LIKE TO WELCOME YOU TO THE BOARD.
MR. CORBETT, WE WILL MAKE SURE THAT YOUR NAME IS SPELLED CORRECTLY.
>> GOLF COURSE DIRECTOR SEARCH UPDATE.
I THOUGHT IT WOULD BE APPROPRIATE TO LET EVERYONE ON THIS BOARD KNOW THAT WE ARE WORKING THROUGH THE PROCESS.
I BELIEVE WE DID FIVE ZOOM INTERVIEWS, AND NOW WE HAVE GOT IT DOWN TO THREE APPLICANTS.
WE ACTUALLY JUST HAD ONE TODAY.
WE ARE GOING TO RECONVENE AND HAVE A CONVERSATION EARLY NEXT WEEK.
OUR ULTIMATE GOAL WILL BE AFTER OUR CONVERSATION TO POSSIBLY BE MAKING AN OFFER POSSIBLY NEXT WEEK.
I WILL LEARN MORE AFTER THAT CONVERSATION EARLY NEXT WEEK, BUT WE DID DO THREE INTERVIEWS IN PERSON.
I BELIEVE IT WAS LAST WEEK AND THEN WE FINISHED FINISHED IT UP ACTUALLY TODAY THIS AFTERNOON.
WE'RE ULTIMATELY TRYING TO FIND THE PERSON TO BEST FIT THAT POSITION.
THERE'S A LOT OF HISTORY AT THE GOLF COURSE SO WE ARE DOING OUR DUE DILIGENCE.
AS OF RIGHT NOW, THAT'S ABOUT ALL I REALLY HAD TO SAY ABOUT THAT.
WE'RE HOPING TO FIND THE RIGHT PERSON.
[00:05:03]
ARE THERE ANY QUESTIONS REGARDING IT?>> DENISE MATSON IS OUR HR DIRECTOR, MR. CHARLIE GEORGE, INTERCITY MANAGER, JEREMIAH GLISSON, MYSELF AND TOM, MR. CAMERA AS WELL.
>> I JUST WONDERED, I THINK YOU SAID THAT BEFORE WHEN I GOT OLD TIMERS DISEASE, I FORGOT.
>> THAT'S ALL I WANTED TO KNOW.
>> WE ARE IN THE HIRING PROCESS, YES.
WE DO HOPE THAT IN THE VERY NEAR FUTURE THAT THERE WILL BE A SELECTION MADE.
DO YOU KNOW WHAT THEY'RE GOING TO BASE LIKE THE SALARY DECISION ON OR SINCE I EVEN COME UP HERE.
THERE ARE GRADE STEPS, WE CALL THEM GRADES.
IT IS A DIRECTOR LEVEL POSITION.
I BELIEVE THE STARTING SALARY OR WHAT WAS POSTED, I CAN TELL YOU IS 105-115.
THEN THERE IS A LOT OF THESE GOLF INDIVIDUALS IF THEY TEACH LESSONS, THEY MIGHT BE COMPENSATED FOR THAT AS WELL.
HOWEVER, LEADING THE GOLF COURSE AS A COMPLETE ENTITY IS IMPORTANT.
YOU CAN HIRE OTHER INDIVIDUALS TO BE THE GOLF PROS AS WELL.
BUT THERE'S SO MUCH MORE THAN JUST, OBVIOUSLY GOLF IS IMPORTANT, ONE OF THE MAIN ASPECTS, BUT YOU GOT YOUR FOOD AND BEVERAGE.
THE WHOLE ENTITY NEEDS TO BE MANAGED NOT JUST PARTICULARLY GOLF.
>> ANY OTHER QUESTIONS ABOUT THIS?
THAT'S WHAT WAS POSTED 105-115.
>> DO YOU THINK IT WILL BE DONE WITHIN A MONTH, PROBABLY TOO OPTIMISTIC?
>> DONE, MEANING SOMEONE HERE WORKING?
>> WE WILL BE VERY CLOSE TO THAT, YES.
>> YOU MIGHT AS WELL JUST STAY THERE.
>> WE'RE MOVING TO ITEM 6.2 THE FISCAL YEAR 2024, 2025 BUDGET.
[6.2 Fiscal Year 2024-2025 Budget]
>> YEAH. ULTIMATELY, I DID PUT THIS ON OUR PARKS AND RECREATION AGENDA AS WELL, AND I THOUGHT IT APPROPRIATE TO PUT IT ON YOUR AGENDA.
THE BUDGET FOR FISCAL YEAR 24/25, WHICH WE CALL FISCAL YEAR 25, HAS PRETTY MUCH COMMENCED BEHIND THE SCENES.
WE'RE WORKING ON CAPITAL IMPROVEMENT PROJECTS AS WELL AS AT THE DEPARTMENTAL LEVEL, SUBMITTING OUR BUDGETS TO THE COMPTROLLER AND THE CITY MANAGER FOR THEN DEPARTMENT LEVEL REVIEWS.
WE WILL AS A DEPARTMENT, SUBMIT THESE TO THE COMPTROLLER'S OFFICE AND THEN HAVE DEPARTMENTAL ONE ON ONE WITH THE CITY MANAGER AND THE COMPTROLLER AND WORK THROUGH THAT.
WE HAVE STARTED THAT PROCESS, PARKS AND RECREATION BUDGET I'VE BEEN WORKING ON NOW FOR QUITE A LITTLE WHILE HERE.
THEN WE'LL BE SHIFTING OVER TO AND ULTIMATELY, I FEEL LIKE I WILL BE HELPING DEVELOP THE GOLF COURSE BUDGET FOR FISCAL YEAR 25.
ONE THING THAT IS GOING TO BE IMPORTANT IN THAT AND I WAS TALKING TO CHAIR PELICAN ABOUT THIS, IS LOOKING AT HISTORICAL DATA TO DEVELOP OUR BUDGET, WE REALLY HAVE TO LOOK AT WHAT WE HAVE PRODUCED HISTORICALLY REVENUE WISE, SO WE CAN ULTIMATELY BUDGET FOR OUR EXPENSES.
WE CAN'T PUT THESE NUMBERS UP HERE PROBABLY IT'S A GOOD GOAL, BUT CAN WE HIT THOSE? IF WE KNOW WE'RE NOT GOING TO HIT THOSE, WE NEED TO CUT BACK OUR SPENDING.
AS WE GO THROUGH THAT PROCESS, AND I'LL BE WORKING WITH PM CLOSELY ON DEVELOPING THAT BUT THESE ARE ITEMS THAT WE HAVE TO LOOK AT CLOSELY AND WE DON'T HAVE THIS HUGE POT OF MONEY SO WE NEED TO REALLY LOOK AT THIS DATA AND OUR REVENUE
[00:10:01]
TO ULTIMATELY THEN BUILD OUR EXPENSE BUDGET IN HOPES THAT WE CAN ULTIMATELY BREAK EVEN OPERATIONALLY.AS WE GO THROUGH THAT PROCESS, THAT WILL BE IT.
I JUST WANTED TO BRING THIS UP TO YOU AND LET, DO YOU HAVE ANY CONCERNS FOR DEVELOPING THE BUDGET OR PEOPLE THAT ARE TALKING AROUND THE GOLF COURSE OR SOME ITEMS THAT YOU THINK NEED TO BE ADDRESSED IN FISCAL YEAR 25 BUDGET.
IF YOU DO, THAT'S THE WAY I WANTED TO INTRODUCE IT TO YOU.
I WANTED YOU GUYS TO HAVE A CONVERSATION, I'LL SIT BACK AND LISTEN, AND THEN I CAN COME BACK UP AND ANSWER ANY QUESTIONS YOU MAY HAVE.
> SURE. BEFORE YOU LEAVE THERE, I'D LIKE TO JUST ASK, IS IT POSSIBLE TO GET ONE OF THE BOARD MEMBERS TO SIT IN ON THE BUDGET DISCUSSIONS THAT YOU'VE MENTIONED AS YOU DEVELOP THE BUDGET? IT'S PROBABLY NOT IN THE ORDINARY PROCESS.
>> YEAH. THAT'S NOT REALLY THE ORDINARY PROCESS.
I THINK ULTIMATELY WE WOULD DEVELOP IT.
WE DON'T NEED BOARD MEMBERS SITTING IN ON IT, BUT I THINK ONCE IT'S DEVELOPED AND OUT THERE AND SHOWING THEN IF THERE ARE QUESTIONS THAT THE BOARD MEMBERS MAY HAVE, WE WOULD BE MORE THAN HAPPY TO HAVE THOSE DISCUSSIONS WITH YOU.
>> BECAUSE IN MY LIMITED EXPERIENCE THAT BY THAT TIME THAT BUDGET IS FORMULATED, IT'S PRETTY MUCH TOO LATE AS FAR AS HAVING ANY MEANINGFUL INPUT TO IT.
>> YEAH, AND I DON'T THINK IT NEEDS TO BE THAT WAY, ULTIMATELY.
I THINK THAT MYSELF AND PAM WILL BE TRANSPARENT ABOUT THAT AS WE WORK THROUGH THE PROCESS, IF YOU HAVE QUESTIONS, WE HAVE A OPEN DOOR POLICY, YOU'RE MORE THAN WELCOME TO HAVE CONVERSATIONS WITH US.
>> COULD WE BE KEPT INFORMED, AT LEAST HOW THAT BUDGET PROCESS IS GOING? I HAVE A FEELING THE FIRST TIME WE SEE IT IS GOING TO BE WHEN IT'S READY TO BE APPROVED AND SOMEHOW BEFORE THEN, THE CONCERNS DON'T HAVE TO BE MADE OUT IN PUBLIC, ASSUMING WE'RE JUST TALKING TO ONE OF THE BOARD MEMBERS LOOKING AT IT.
>> YEAH. I THINK IF YOU HAVE CONCERNS ABOUT IT, I AM MORE THAN HAPPY TO HAVE A MEETING WITH YOU REGARDING IT.
>> I OPENED THAT UP TO ANY OF THE BOARD MEMBERS..
>> WHEN YOU SAY THAT, WHAT WOULD BE YOUR MAIN CONCERN AS WE'RE DEVELOPING IT? WAS ONE OF YOUR MAIN CONCERNS, WE'RE OVERSHOOTING OUR REVENUE OR ULTIMATELY BESIDES THAT, ARE WE NOT BUDGETING EXPENSES APPROPRIATELY? WHAT WOULD BE YOUR MAIN CONCERN?
>> REVENUE IS MY BIGGEST CONCERN SETTING REALISTIC REVENUE TARGETS, FROM OUR RESOLUTION, WE'RE NOT REALLY INVOLVED IN THE MANAGEMENT AS SUCH OF THE EXPENSE SIDE, THAT'S THE MANAGEMENT'S JOB, AND WE DON'T WANT TO INTERFERE ON IT.
JUST ANY KIND OF KNOWLEDGE WE COULD BRING TO A SECOND LOOK AT THE DATA, ASSUMPTIONS OF THE BUDGET.
>> I THINK THAT'S A VERY EASY QUICK MEETING IS PAM AND I SITTING DOWN AND HONESTLY, WORKING WITH, CHRISTIE BENJAMIN'S BEEN OUT THERE A LONG TIME AND LOOKING AT THE HISTORICAL DATA AND ME WORKING WITH THE FINANCE DEPARTMENT, SAY, WHAT HAS OUR REVENUE BEEN? AND I KNOW YOU OBVIOUSLY HAD TOLD US, AND WE CAN TALK ABOUT THAT TOO, BUT IS OKAY, LET'S LOOK AT THAT HISTORICAL DATA AND AVERAGE IT AND SAY WHAT IS OUR BEST EDUCATED GUESS ON WHAT THOSE REVENUES ARE GOING TO BE? AND IF WE FEEL THAT THE GOLF COURSE IS MOVING IN THE RIGHT DIRECTION, DO WE FEEL LIKE WE WILL BE ABLE TO GET A FEW MORE ROUNDS OF GOLF THIS COMING YEAR? DO WE FEEL LIKE WE'RE GOING TO HAVE A LITTLE BIT BETTER PROGRAMMING? DO WE FEEL LIKE WE'RE GOING TO HAVE A LITTLE BIT BETTER MONEY COMING INTO FOOD AND BEVERAGE.
A 30% JUMP, IS THAT REALISTIC? PROBABLY NOT.
BUT DO WE THINK THAT WE CAN HAVE A SMALL JUMP? I THINK WE CAN IF IT'S MANAGED APPROPRIATELY.
>> BUT GOING BACK IS THE REVENUE HAS TO BE REALISTIC, SO THEN WE CAN BUDGET ACCORDINGLY ON OUR EXPENSES?
>> SCOTT, I HAVE A QUESTION. WHERE DOES THE LONG RANGE PLAN AND THE BUDGET PLANNING FOR 25, WHERE DOES THAT COME TOGETHER?
THERE ARE LONG RANGE PLANS, MEANING WE HAVE CAPITAL MEETINGS, I HAVEN'T BEEN INVOLVED IN THE GOLF COURSE TOO LONG, BUT OVER A 10 YEAR SPAN WITH ANYTHING,
[00:15:02]
EVEN IN PARKS AND RECREATION, IS YOU HAVE ALL THESE ITEMS THAT ARE COMING DOWN THE ROAD, IS THOSE ARE ALL YOU HAVE YOUR CAPITAL STUFF THAT YOU ARE PLANNING FOR OUT FIVE, 10, 15 YEARS THAT YOU KNOW.BUT ULTIMATELY, YOU HAVE TO BE GAINING THIS REVENUE, AND THAT'S THE TRICKY SIDE IS, WE'RE NOT MAKING MONEY RIGHT NOW.
FIRST OF ALL, THAT'S HARD, BUT YOU ULTIMATELY HAVE TO PLAN FOR THAT AND CAN YOU MEET THOSE GOALS? BUT THEN IN ADDITION TO THOSE YEARS, IT'S THE OPERATION, DAY TO DAY STUFF THAT YOU'RE BUDGETING FOR YEAR AFTER YEAR.
AND THE GOLF COURSE IS AN ENTERPRISE FUND SO THE ULTIMATE GOAL IS FOR IT TO PAY FOR ITSELF.
CAN THAT HAPPEN? THAT'S ANOTHER QUESTION.
>> THE BUDGET IS DUE ONE OCTOBER, RIGHT?
>> WELL, THAT IS WHEN THE FISCAL YEAR STARTS OCTOBER 1ST.
>> THAT'S WHAT I MEAN, THAT'S THE FINAL BUDGET.
IT STARTED IN SEPTEMBER AND YOU GOT A PRELIMINARY IN AUGUST, CORRECT?
>> MY POINT BEING IS THAT AS FAR AS THE PRELIMINARY BUDGET, YOU GET SOMEBODY HERE, WHOEVER COULD SEE THE PRELIMINARY BUDGET IN AUGUST, AND YOU STILL HAVE TIME TO VOICE YOUR CONCERN OR.
MY POINT IS THAT AS FAR AS NOT SEEING A BUDGET UNTIL IT'S FINALIZED, YOU GOT WHEN THE PRELIMINARY BUDGET COMES OUT, CAN BE BROUGHT HERE AND PEOPLE COULD SEE IT AND IF THERE'S ANY CONCERNS GO FROM THERE.
>> IT CAN BE. IF THAT'S SOMETHING THAT YOU GUYS WANT TO SEE, LIKE I SAID, I HAVE NO PROBLEM WITH YOU GUYS COMING IN AND ASKING AND WHAT REVENUE PROJECTIONS ARE WE PROJECTING OFF OF.
>> YOU GOT TO YOU GOT A CHANCE IF SOMEBODY HAS A CONCERN ABOUT SOMETHING IN THAT.
THEY HAVE TIME TO SAY SOMETHING AND IT GOES BACK AND IT MAY OR MAY NOT BE CHANGED, BUT AT LEAST THE CONCERN IS PUT OUT THERE, AND WE HAVE A VOICE IS WHAT I'M TRYING TO SAY.
MY POINT BEING I DON'T THINK THERE'S A PROBLEM WITH US NOT SEEING THE BUDGET BEFORE IT'S FINALIZED, THERE SHOULD BE PLENTY OF TIME TO SEE IT BEFOREHAND.
IF THERE'S ANY CONCERNS CAN BE VOICED THEN?
>> OKAY. THAT IS CORRECT, IS IT NOT?
>> I THINK THAT IS CORRECT. YES.
>> OKAY. I GUESS WE'LL JUST DISCUSS IT A LITTLE BIT MORE.
AS YOU SEE, I GAVE YOU THAT HANDOUT PULLED CITY SYSTEM.
IT'S JUST SOME OF THE BIG REVENUE NUMBERS AND JUST SO YOU CAN GET A HISTORICAL PERSPECTIVE ON HOW THEY'VE DONE OVER THE YEARS.
YOU CAN SEE THOSE GREEN FEES THE LAST TWO YEARS.
IT'S BEEN QUITE A DRAMATIC JUMP, WHICH IS GOOD.
MEMBERSHIP HAS GONE UP NICELY.
BREWS AND BEVERAGE IS PRETTY MUCH THE SAME BUT SLIGHTLY BETTER.
THEN THE DRIVING RANGE NUMBER, I BELIEVE THAT'S ONE OF THE BIG QUESTIONS I COME UP TO IS HOW EVERYTHING IS COMPUTED REGARDING THE DRIVING RANGE.
SINCE WE HAVE NOT ONLY THE DRIVING RANGE BUT TOPTRACER AND A BIG CHANGE THAT WAS MADE IN THAT WAS MR. DEMAY, PREVIOUS GENERAL MANAGER AT THE BEGINNING OF THIS FISCAL YEAR, ON THE ADVICE OF TOPTRACER, CHANGE THE PRICING IN REVENUE COLLECTION MODEL WHERE IT'S INCLUDED IN THE BUCKET OF BALL, SO THAT'S A MAJOR CHANGE THAT'S BEEN PUT INTO EFFECT.
LET ME PUT THAT ASIDE FOR A SECOND.
AT THE LAST MEN'S ASSOCIATION MEETING, ONE OF THE MEMBERS BROUGHT UP FOR DISCUSSION WITH THE UTILITY OF CONTINUING TOPTRACER.
I'VE QUESTIONED THE UTILITY IN THE PAST.
BUT IF YOU LOOK AT THE NUMBERS, YOU SEE, YOU'VE GOT TO ALMOST GIVE, I THINK, THIS REVENUE MODEL THE CHANCE TO PLAY OUT TO SEE WHETHER IT WILL WORK OR NOT.
BUT IT'S THE ONLY HALFWAY THROUGH A FISCAL YEAR, IT MIGHT BE KIND OF EARLY TO MAKE THAT DETERMINATION.
THE ONLY REASON I BRING THAT UP SPECIFICALLY IS AN ITEM LIKE THAT COULD AFFECT HOW YOU APPROACH THE BUDGET BECAUSE IT'S A WHOLE LOT OF PERSONNEL INVOLVED AND RENTAL FEE COST AND IT MAY ALL WASH OUT, BUT IT MAY HAVE A SIGNIFICANT EFFECT.
IF SAY YOU BUDGET FOR IT OR DON'T BUDGET FOR IT MAKES A BIG DIFFERENCE.
[00:20:04]
>> I JUST WANTED TO ADD A COUPLE OF THINGS REGARDING THAT, IS THE WAY THAT IT IS RIGHT NOW, JUST SO EVERYONE IS AWARE IS WHEN YOU BUY A BAG OF RANGE BALLS, HALF OF THAT MONEY GOES INTO, THERE'S FOUR BUDGETS IN THE GOLF COURSE.
THERE'S GOLF, THERE'S THE PRO SHOP, THERE'S FOOD AND BEVERAGE AND THERE'S TOPTRACER, SO FOUR BUDGETS IN THERE.
WHEN SOMEONE BUYS A BAG OF BALLS RIGHT NOW, HALF OF THAT MONEY GOES INTO GOLF, HALF OF THAT MONEY GOES INTO TOPTRACER.
THAT'S WHAT CHAIR PELICAN WAS REFERRING TO.
THERE ARE COSTS ASSOCIATED WITH TOPTRACER, $24,000 IN LICENSING FEES, AND ALSO 45 TO $50,000 WOULD BE FOR STAFFING OF THAT THROUGHOUT THE YEAR.
YOU'RE LOOKING BETWEEN 70-75,000 IN OPERATIONAL EXPENSES BEFORE YOU WOULD BRING IN ANY MONEY I BELIEVE THAT'S WHAT YOU ARE REFERRING TO, CORRECT?
>> YES. WHETHER THE PROCESS HAS HAD A LONG ENOUGH TIME TO PLAY OUT BEFORE WE DECIDE TO OH IT'S NO GOOD. LET'S GET RID OF IT.
>> BECAUSE IT IS A FEATURE AND IT'S A BAD LOOK.
YOU HAD A FEATURE AND YOU COULDN'T MAKE IT WORK, AND THEN JUST CHANGING THOSE NICE SIGNS WE HAVE IS A BIG DEAL.
>> THE ULTIMATE GOAL OF TOPTRACER IS TO BRING THE BUILDINGS THERE.
THERE HAS BEEN SOME CONVERSATION, AND THE ULTIMATE GOAL IS FOR THE NEW GM TO REALLY MARKET IT AND HAVE IT BE A REVENUE SOURCE.
BUT IT CAN BE USED AS A DRIVING RANGE FOR MOST INDIVIDUALS THAT WOULD COME TO THE GOLF COURSE IN THE MORNING UP TO A CERTAIN TIME.
AT THAT CERTAIN POINT IN THE AFTERNOON, IT CAN TURN INTO A RECREATIONAL ASPECT.
WE DO BELIEVE IF PROGRAMMED APPROPRIATELY, ULTIMATELY, THEN THAT ADDITIONAL REVENUE KICKS BACK INTO THE GOLF COURSE.
IT SEEMS AS THOUGH AT THE GOLF COURSE, THAT THERE ARE A GROUP OF PEOPLE THAT JUST WANTED TO BE A DRIVING RANGE, WHICH IS FINE, AND WE CAN USE IT AS A DRIVING RANGE.
BUT THEN IT CAN TURN INTO A RECREATIONAL EVENT.
EVEN JUNIOR PROGRAMMING AND USING THOSE TOOLS, TO BRING IN ADDITIONAL REVENUE IN THE AFTERNOON WHEN THE WORKING COMMUNITY GETS OFF OF WORK AND THEY MIGHT NOT HAVE FOUR HOURS TO GO PLAY AROUND THE GOLF.
THAT WILL BE THE ULTIMATE GOAL TO PROGRAM IT IN THOSE HOURS.
>> ALONG WITH THAT, JUST ON THE GENERAL BUDGET THINGS WHEN THE CART THINGS DROPPED OFF BEGINNING REALLY IN 2020, WHICH AGAIN, THAT HAD COVID, I THINK, SHUT DOWN, AND IT'S GRADUALLY INCREASED SOMEWHAT, BUT NOT TO THE LEVEL.
IT WAS BACK IN 2016-2019, COULD THAT BE THE CHANGE WHEN THE GREENS FEES WERE INCREASED.
WHATEVER NUMBER FOR PERSON, FOR EXAMPLE, PEOPLE THAT RIDE THAT ARE MEMBERS PAY LIKE 2350 OR SO.
I'M CURIOUS HOW MUCH IS ATTRIBUTED TO THE CART AND HOW MUCH IS ATTRIBUTED TO GREEN'S FEES.
>> ULTIMATELY, IF YOU'RE A MEMBER, AND THEN IF THOSE COSTS ARE I DON'T KNOW THE ANSWER TO THAT.
BUT ULTIMATELY, IT COULD BE A COST SAVINGS MEASURED BY INDIVIDUALS WHO ARE PLAYING GOLF OR ONCE THEY START CERTAIN GOLF COURSES DON'T EVEN ALLOW YOU TO WALK UNTIL AFTER THREE O'CLOCK.
BUT IT COULD BE ATTRIBUTED TO JUST PEOPLE ARE COST SAVING AND WALKING INSTEAD OF USING CARS BECAUSE CARTS THERE IS A FEE.
>> COULD YOU ASK MISS MCDONALD, WHEN YOU GET A 2350 CART FEE FROM REMEMBER, HOW MUCH IS ATTRIBUTED TO GREENS FEES AND HOW MUCH GOES TO THE CART ITEM? BECAUSE IF I WALK, I PAY $116 TAX INCLUDED WALKING FEE.
IF I RIDE, I PAY LIKE A 2370 INCLUDES THE CAR.
>> THOSE HIT THOSE FINANCIALS THAT WAY.
THEY'VE GOT A BUTTON, AND THERE'S A FEE FOR THE CART AND THERE'S A FEE FOR THE ACTUAL ROUND OF GOLF THAT GOES INTO THE GREEN FEES.
WHAT YOU SEE ISN'T AN ARBITRARY SPLIT IT'S AN ACTUAL.
>> MEANING, IF YOU USE A CART, THAT MONEY IS GOING INTO THE CART REVENUE TO ULTIMATELY PAY FOR THOSE GOLF CARTS.
[00:25:07]
>> PART OF IT'S GOING TOWARD THE GREENS FEES AS WELL.
>> WELL, OTHERWISE, YOU'RE NOT PAYING A GREENS FEE AT ALL.
IF YOU'RE JUST SAYING YOU'RE RENTING A CART.
>> WELL, I DON'T KNOW IF WE'RE TALKING ABOUT THE SAME THING.
>> I'M TALKING TO REGULAR NOT THE ALL INCLUSIVE MEMBER.
I'M TALKING THE MAJORITY OF MEMBERS OF JUST $1000- $1,500.
>> IF YOU LOOK ON YOUR RECEIPT, YOU'LL SEE TWO LINE ITEMS. ONE IS FOR THE CART FEE AND ONE IS FOR THE GREEN.
>> OH, IT'S BROKEN DOWN ON THERE?
>> I NEVER LOOKED AT IT IF THEY'RE JUST WALKING, THERE'S JUST A GREEN FEE.
>> THEN THERE'S JUST A GREEN FEE.
>> BUT LIKE I SAID, I WAS WONDERING WHAT THE DEBT CONTRIBUTED TO THAT MIGHT HAVE BEEN ONE OF THE REASONS HOW IT WAS BROKEN DOWN.
>> I'M GOING TO LOOK AT THAT AND I'LL BE FOLLOW UP NEXT MONTH. YEAH.
>> IT SHOULD BE BROKEN UP INTO THERE BECAUSE ULTIMATELY, THE CART FEE IS A FEE TO PAY FOR THE PAYMENT OF THE GOLF CARTS.
>> THEY'RE TWO SEPARATE THINGS.
>> SCOTT, I'M GOING TO DIRECT THIS QUESTION TO YOU, BUT IT REALLY ISN'T DIRECTED TO YOU.
>> TO ME, IT'S CURIOUS IF YOU LOOK AT 2016, YOU SEE THAT THE CART FEES ARE 150% OF WHATEVER WE TOOK IN FOR GREENS FEES.
LOOK AT 2016. GREENS FEE IS, 287, CART IS 422.
NOW, IF WE FLIP DOWN TO '23, YOU SEE A REVERSAL OF THAT.
IS THERE A REASON THAT BOTH TRENDED THAT WAY THAT I'M JUST NOT AWARE OF?
>> I DON'T KNOW THE REASON TO IT, AND MAYBE SOMEONE HERE ON THE BOARD DOES, BUT THE NUMBER SHOWS SOMETHING THAT THE CART USAGE WAS GOING DOWN.
I MEAN ULTIMATELY, THAT'S WHAT YOU'RE SAYING, CORRECT?
>> NOT ONLY WAS THE CART USAGE GOING DOWN.
THE NUMBER OF GREEN'S FEES THAT WERE PAID WENT UP APPROXIMATELY 100%.
>> THE GREENS FEES WENT UP, DIDN'T THEY? THEY'VE GONE UP SEVERAL TIMES OVER THE LAST FEW YEARS.
>> THE CART FEES GO UP PROPORTIONALLY?
THE GREENS FEES HAVE PROBABLY GONE UP HIGHER PERCENTAGE WISE NOT PROPORTIONALLY ACROSS.
>> THAT'S WHAT I'M ASKING. I KNOW WHAT YOU'RE SAYING.
>> THAT'S A GOOD NUMBER. WHAT WE WERE JUST TALKING ABOUT WAS THE FACT THAT IT'S JUST POSSIBLE THAT PEOPLE AREN'T USING THE CARTS AS MUCH.
CAN THAT CHANGE NOW THAT WE GOT THE NEW CARTS? BUT ONCE AGAIN, THIS IS DATA THAT WE HAVE TO LOOK AT AND BE ABLE TO BUDGET OFF THOSE REVENUE WHAT WE FEEL REVENUE IS GOING TO COME IN, AND THAT'S HOW WE'RE GOING TO DEVELOP OUR EXPENSES.
>> ANY OTHER QUESTIONS REGARDING THIS? LET ME SEE IF I MISSED ANYTHING HERE.
>> JUST TO LET YOU KNOW, TOO, THE MIDDLE OF MAY IS WHEN WE WILL BE SUBMITTING THOSE JUST SO EVERYONE IS AWARE.
WE'LL BE SUBMITTING THEM, AND THEN WELL, ACTUALLY, WE'LL BE SUBMITTING THEM BY THE END OF THIS MONTH.
THEN WE WILL BE HAVING ONE ON ONE DEPARTMENTAL MEETINGS WITH THE CONTROLLER AND THE CITY MANAGER IN THE MIDDLE OF MAY.
I WILL KEEP YOU IN THE LOOP ON ALL OF THAT STUFF.
>> THAT'S GREAT. THANK YOU, SCOTT.
>> ITEM 7 MGA UPDATE. [INAUDIBLE]
[7. MGA UPDATE]
>> OKAY, GREAT. MIKE, TAKE IT AWAY.
>> A LITTLE BACKGROUND ON THE MGA.
WE CURRENTLY HAVE 92 MEMBERS AND WE'RE GROWING.
TO GIVE YOU SOME IDEA OF THE IMPACT WE HAVE ON THE GOLF COURSE.
EVERY WEEK, THE MGA RUNS TWO BLITZES.
THOSE TWO BLITZES USUALLY HAVE AROUND 45 PLAYERS.
SO 90 PLAYERS A WEEK DOING THAT.
ALSO, WE HAVE A MIXER ON SATURDAY.
WE USUALLY HAVE 40 MEMBERS INVOLVED IN THAT.
ANNUALLY, WE HAVE 11 TOURNAMENTS, INCLUDING THE TOURNAMENT THAT WE HAVE WITH THE WOMEN'S GOLF ASSOCIATION.
THOSE TOURNAMENTS USUALLY HAVE 35-40 ALSO.
IF YOU WERE TO LOOK AT THAT IN TERMS OF TOTAL ROUNDS,
[00:30:01]
ABOUT 5,700 ROUNDS ARE PLAYED BY THE MEN'S GOLF ASSOCIATION AS A PART OF AN NDA ORGANIZED EVENT.OBVIOUSLY, WE ALSO PLAY A LOT OF OTHER ROUNDS THAT ARE NOT PART OF AN ORGANIZED EVENT.
I DON'T KNOW WHAT THE REVENUE PER ROUND IS FOR THE GOLF COURSE SO I USED AN ESTIMATE OF $50.
BASED ON THAT, THE MEN'S GOLF ASSOCIATION, NOT INCLUDING THEIR MEMBERSHIP, CONTRIBUTES ABOUT $285,000 IN GREEN FEES AND CARTS TO THE GOLF COURSE.
MOST IF NOT ALL OF OUR MEMBERS SUPPORT FRIENDS OF THE FERNANDINA BEACH GOLF CLUB.
IF YOU WERE TO LOOK AT THE CONTRIBUTION BOARD, YOU WOULD SEE MOST OF THE CONTRIBUTIONS TO THE FRIENDS WERE MADE BY MEMBERS OF THE GOLF ASSOCIATION.
WE WANT TO SEE THE PROGRESS THAT HAS BEEN MADE IN THE PAST YEAR CONTINUE AND YOU HAVE OUR FULL SUPPORT.
>> THANKS MIKE. ANY QUESTIONS FOR MIKE?
>> HOW DO YOU GO ABOUT GETTING YOUR NEW MEMBERS AND WHAT PROCESS DO YOU USE?
>> IT HAPPENS IN THREE WAYS THAT I KNOW OF, BUT THERE'S PROBABLY MORE.
IF SOMEBODY MOVES INTO YOUR NEIGHBORHOOD, YOU BRING THEM OVER.
YOU TALK THEM INTO A MEMBERSHIP AND GET THEM INVOLVED WITH THE MGA.
THE SECOND IS SOMEONE HEARS ABOUT THE GOLF COURSE WHEN THEY'RE HERE ON VACATION.
THEY EVENTUALLY END UP BUYING A HOUSE OR A CONDO HERE AND THEY JOIN.
WE HAVE SOMEWHERE AROUND 25 OR 30 MEMBERS WHO ARE HERE DURING THE WINTER FROM MICHIGAN, WISCONSIN, PENNSYLVANIA.
WHAT THEY DO IS THEY DECIDE, WELL, YOU KNOW WHAT, EVEN THOUGH I'M HERE FOUR OR FIVE MONTHS OUT OF THE YEAR, I'M GOING TO JOIN BECAUSE IT'S MORE REASONABLE FOR ME TO PAY THE GREENS FEE AS A MEMBER EVEN ON THAT SHORT PERIOD OF TIME SO THEY DO A LITTLE LIKE A QUICK PRO FORMA.
I THINK FINALLY THE GOLF COURSE HAS HAD A STOUT REPUTATION.
I THINK SOME PEOPLE ARE JUST TEMPTED TO TRY IT, AND THEY COME IN, THEY GET A MEMBERSHIP, AND THEY PLAY, AND WE GET THEM TO JOIN THE MEN'S ASSOCIATION.
IT ISN'T A REALLY HARD SALES PITCH BECAUSE MOST OF THE FOLKS ARE IN OUR DEMOGRAPHIC, AND THEY ENJOY PLAYING GOLF AND HOPEFULLY NOT TOO MANY OF THEM CAN PLAY WELL.
>> MIKE, I THINK IT'S REFRESHING PLAYING A FEW OF THOSE EVENTS YOU MENTIONED AND PLAYING WITH PEOPLE THAT ARE JUST HERE FOR THE WINNER.
IT'S KIND OF REFRESHING PLAYING WITH SOMEONE FROM INDIANA, WISCONSIN, NEW YORK, WHATEVER.
>> WE GET PART TIMERS IN THE LADIES LEAGUE TOO.
>> MR. KELLY, AND I WAS GOING TO ASK THE SAME QUESTION TO MEMBER SIKORSKI IS DO YOU FEEL THAT THE GOLF COURSE CAN WORK BETTER WITH THE MEN'S ASSOCIATION AND THE WOMEN'S ASSOCIATION? DO YOU HAVE ANY CONCERNS? DO YOU HAVE ANY IDEAS OF HOW YOU CAN HELP US GENERATE REVENUE, OR IS THERE ANY CONCERNS OR CAN WE WORK BETTER WITH THE MEN'S ASSOCIATION, WITH THE WOMEN'S ASSOCIATION? I JUST WOULD LIKE TO HEAR THOSE, OR IF YOU WANT TO TALK ABOUT IT?
>> SURE. FIRST OF ALL, WE HAVE A STRONG DESIRE TO WORK CLOSELY WITH ANYBODY THAT WANTS TO IMPROVE THE GOLF COURSE.
YES, WE'RE WILLING TO WORK WITH YOU.
DO WE HAVE ANY CONCERNS? WE'RE TALKING ABOUT 92 GUYS WHO ARE MOSTLY ALPHAS, WHO HAVE BEEN MANAGERS, PRESIDENTS, VICE PRESIDENTS, DIRECTORS, RUN THEIR OWN STORES, AND THEY ALL HAVE THEIR OWN IDEA ABOUT HOW THE GOLF COURSE CAN BE MADE BETTER.
I JUST DON'T SEE HOW IT'S POSSIBLE TO GET ALL THOSE CATS INTO ONE BOX.
WHAT WE CAN DO IS WE CAN FIND A WAY TO EFFECTIVELY COMMUNICATE BETTER BOTH WAYS, AND I THINK THAT WILL BE THE WAY TO DO IT.
IN TERMS OF WHERE DO WE GENERALLY FEEL WE ARE.
I ASK ALL THE TIME, A QUESTION THAT'S POLITICAL AND IT'S POLITICAL IN THIS WAY.
DO YOU THINK THE GOLF COURSE IS BETTER OFF TODAY THAN IT WAS A YEAR AGO? I USUALLY ASK THAT TO SOMEONE WHO COMPLAINS THAT MAYBE A BUNKER WASN'T BRAKED OR THE GRASS WASN'T CUT TO THEIR SPECIFICATIONS AND THEY GO, YEAH, IT'S MUCH BETTER.
THAT'S ALL I NEED TO KNOW. THANK YOU.
NEXT YEAR AT THIS TIME, I'D LIKE TO ASK THAT QUESTION AGAIN AND GET THE SAME NUMBER OF YESES.
I THINK THE GOLF COURSE IS MUCH BETTER OFF TODAY THAN IT WAS A YEAR AGO.
[00:35:02]
THE SECRET OF THE WHOLE THING GETS DOWN TO TWO WORDS.LEADERSHIP. WE NEED A LEADER IN THAT GENERAL MANAGER'S JOB AND MONEY.
>> ANY OTHER QUESTIONS FOR MIKE? WE'LL MOVE ON TO ITEM 8, THE WGA UPDATE.
[8. WGA UPDATE]
WE WILL BE DOING OUR LEAGUE HANDICAPPED CHAMP AND CLUB CHAMP ON MAY 7TH AND MAY 14TH.
OUR SEASON ENDS ON MAY 21TH WITH THE MEMORIAL SCRAMBLE.
>> ANY OTHER QUESTIONS FOR LYNN ON THAT? ITEM 9, I'LL MOVE ON TO STAFF COMMENTS.
[9. STAFF COMMENTS]
GUESS YOU ARE THE STAFF, SCOTT.>> ONCE AGAIN, AS I PERSONALLY AND I KNOW INDIVIDUALS IN THE CITY ARE REALLY WORKING HARD TO FIND THAT RIGHT LEADER FOR THE GOLF STAFF AND THE GOLF COMMUNITY AND THE PEOPLE THAT PLAY AT THE GOLF COURSE.
BEAR WITH US. WE'RE GETTING THERE.
THAT'S OUR ULTIMATE GOAL IS TO FIND SOMEONE THAT CAN LEAD IT INTO THE FUTURE AND CONTINUE TO IMPROVE IT.
THAT'S PRETTY MUCH ALL I HAVE.
HOPEFULLY NEXT WEEK, WE'LL HAVE MORE ANSWERS TO THAT AND I'LL KEEP YOU ABREAST OF IT.
>> WHAT IS IT? THAT'S DEF COMMENT WAY FROM MY COMMENTS.
[10. BOARD MEMBER COMMENTS]
ITEM 10 WE ARE DOWN TO BOARD MEMBER COMMENTS. WHO WOULD LIKE TO LEAD OF?>> FIRST OF ALL, I WANT TO THANK YOU LAST WEEK WHEN I ATTENDED YOUR MEETING IT WAS REALLY VERY EYE OPENING FOR ME TO LISTEN TO SOME OF THE MEMBERS THAT WERE THERE, GAVE ME A BETTER FEEL OF HOW DEDICATED THEY ARE BOTH AS MEMBERS AND AS PLAYERS OF THAT COURSE AND THEIR DESIRE TO A, IMPROVE IT, B WANT TO BE PART OF IT FOR THE FUTURE AND C, THE MOST IMPORTANT PART, THEY REALLY GOT AN EYE OPENER FROM OUR SUPERINTENDENT AND HOW THE MAINTENANCE IS, I SHOULD SAY MAINTAIN AND WHAT STEPS HAS TO BE DONE ON A ON A DAILY BASIS, A WEEKLY BASIS, AND A MONTHLY BASIS.
IT WAS QUITE EVIDENT THAT THAT WAS EYE OPENING FOR YOUR MEMBERSHIP.
SECOND OF ALL, I THINK THE PROCESS THAT WE'RE GOING THROUGH FOR THE HIRING IS AN IMPORTANT HIRE.
I REALLY BELIEVE THAT THE TWO THINGS THAT I'M LOOKING FOR IS TRANSPARENCY IS NUMBER 1 BY THE NEW DIRECTOR OF GOLF FOR THE GOLF COURSE AND STABILITY.
BOTH OF THOSE ARE MAJOR FACTORS FOR US AS A COMMITTEE.
WE KNOW WE'VE GOT THE RIGHT PERSON IN PLACE.
DEFINITELY, THIS STAFF HAS HELPED IMMENSELY TO KEEP IT TOGETHER TO ENHANCE THEIR ABILITY TO CHIP IN AS A GROUP, AND WHEREVER THEY CAN HELP, THEY HELP.
THAT'S WHAT'S KEEPING THIS GOLF COURSE ALIVE AND STEERING A RIGHT COURSE.
THAT'S ALL I HAVE, MR. PRESIDENT.
>> THANK YOU, SIR. LYNN, WOULD YOU LIKE TO ADD ANYTHING?
>> NO. I THINK FOR THE WOMEN WE HOPE THE GOLF COURSE IS RERATED AT SOME POINT BECAUSE IT IS LONG.
I THINK OUR WOMEN'S GROUP HAS JUST BECOME SUCH A SUPPORTIVE GROUP FOR EACH OTHER, THIS IS WHAT I'VE HEARD FROM THE WOMEN BECAUSE A LOT OF THE WOMEN PLAY IN MULTIPLE COURSES.
THEY LIKE FERNANDINA BECAUSE OF THE PEOPLE THAT PLAY THERE.
EVEN THOUGH THE COURSE IS MORE DIFFICULT FOR THEM, IT'S THAT THERE'S MORE OF A FEELING OF CAMARADERIE.
I THINK SOME OF THE CHANGES IN THE CLUBHOUSE HAVE BEEN REALLY GOOD BECAUSE I KNOW MYSELF AS WELL AS SOME OF THE OTHER MEMBERS HAVE BEEN ATTENDING THE DINNERS,
[00:40:01]
AND THAT'S BEEN NICE.THERE SEEMS TO BE A LITTLE BIT MORE OF A COMMUNITY.
I THINK THAT'S A WAY TO WORK AT IT MORE.
PEOPLE START TO SEE THAT MORE AS THEIR GO-TO PLACE.
YOU'VE GOT THE OTHER AREA COURSES CHARGING REALLY EXORBITANT RATES.
I WOULD LIKE TO ASK A LITTLE MORE WOMEN FRIENDLIES SINCE MOST OF THE MEN ARE PLAYING FROM OUR TEES AS WELL.
I HAVE TO YELL AT MY HUSBAND, SO HE DOESN'T PLAY FROM THE RED TEE.
>> I THINK YOU'LL HAVE A REAL GEM THERE BECAUSE THE PRICE WILL JUSTIFY IT IF IT'S IN BETTER SHAPE BECAUSE I KNOW FOR A FACT, THAT'S WHY A LOT OF THE WOMEN HAVE A HARD TIME THERE.
OUR HANDICAP GOES UP WHEN WE PLAY THERE.
I HAPPEN TO LIKE HAVING MORE STROKES.
>> REGARDING THE RATING OF THE GOLF COURSE, JUST SO EVERYONE IS AWARE THAT HAS BEEN BROUGHT UP A FEW TIMES DURING THESE CONVERSATIONS, AND THAT WE WILL BE WORKING ON RERATING THE COURSE.
WHEN THAT DOES COME UP, AND I KNOW THAT WAS SOMETHING DAVID WAS WORKING ON.
BUT THAT WILL BE PROCEEDING ONCE THIS HIRE TAKES PLACE.
>> WE PLAY NORTH AND WEST. THAT'S 5,600 YARDS.
>> NOT RIGHT NOW. BUT ULTIMATELY, WE WILL BE TAKING THAT INTO CONSIDERATION AS WE DO THE BUDGET. YES.
>> NORTH AND WEST IS 5,600 YARDS.
THAT'S LONGER THAN A LOT OF COURSE.
THE MEN'S THAT'S WHERE SOME OF THE SENIOR KEYS ARE.
>> I'D LIKE TO ADD ONE MORE THING TO WHAT TOM WAS SAYING IS THAT THE NEW GOT COMMUNICATIONS.
I'VE HEARD SOME THINGS FROM SOME OF THE PLAYERS OUT THERE THAT SOMETIMES SOME OF THE PEOPLE OUT THERE NOT THE MANAGERS, BUT LESSER GET A LITTLE BOISTEROUS TO SOME OF THE MEMBERS WHEN THEY'RE PLAYING.
MAYBE SOME LIGHTER COMMUNICATIONS WOULD BE HELPFUL.
MY OTHER QUESTION IS, AS FAR AS THE DRIVING RANGE, IS THAT OPEN IN THE MORNING FOR PEOPLE TO DRIVE FROM SAY, 8:00-10:00 OR 7:00-10:00? IT IS OPEN BECAUSE I'VE HAD SOME PEOPLE SAY, WELL, IT'S NOT OPEN OVER THERE FOR US TO GET IN TO DRIVE.
>> YOU CAN GET THE WALLS INSIDE INSTEAD OF HAVING SOMEBODY OUT THERE SOLO.
>> THAT'S WHAT I'M SAYING. THEY DON'T HAVE ANYBODY OUT THERE, BUT IT IS AVAILABLE.
>> DID THEY COME INTO THE PRO-SHOP?
>> THAT'S FINE. I JUST WANTED TO JUST TO SEE.
SOMEBODY HAD TOLD ME THAT THEY WANTED TO GO TO THE DRIVE AND RANGE EARLY, BUT IT WASN'T OPEN.
>> THE TOP TRACER BUILDING MAY BE CLOSED WHEN THEY GET OUT THERE.
BUT YOU CAN GO INSIDE TO THE PRO SHOP, GRAB YOUR BAG OF BALLS, AND THEN HIT OUTSIDE OF THE TOP TRACER.
>> YEAH. WELL, THERE'S NO MATS THERE ON THE WESTERN SIDE OF THE BUILDING.
>> YOU CAN HIT FROM ALL THE BAYS ACTUALLY, BECAUSE THE BAYS ARE IN FRONT OF THE DOORS.
>> ARE THEY OPEN? OH, I DON'T KNOW UNDERSTAND.
>> YEAH. I JUST WAS ONLY DOUBLE CHECK.
>> THAT'S FINE. THAT'S ALL I GOT.
>> I JUST WANT TO THANKS GOLF AGAIN.
YOU'RE REALLY GOING OUT OF YOUR WAY, AND I APPRECIATE IT.
>> YEAH. I APPRECIATE THAT COMMENT.
I KNOW, JUST AS WELL AS EVERYONE ON THIS COMMITTEE AND THE WORKERS AT THE GOLF COURSES, YOU'RE 100% RIGHT IS WE NEED TO GET A LEADER THERE AT THE GOLF COURSE.
WE NEED A LEADER TO DRIVE THE BOAT.
BUT THANK YOU FOR YOUR COMMENTS.
>> NO. THANK YOU FOR THE WORK YOU PUT IN, WE APPRECIATE IT.
>> FOR MYSELF, I WENT THROUGH AND DUG OUT THAT REVENUE INFORMATION FROM YEARS GOING BACK, SO I COULD SATISFY MYSELF WHAT WAS FACT AND FICTION AS FAR AS HOW MUCH A CERTAIN FEATURE DRIVING RANGE BROUGHT IN IN YEARS PAST.
I ONLY HAVE DATA AS FAR BACK AS 2016 SO BEFORE THEN, I DON'T KNOW.
IT'S PROBABLY AVAILABLE SOMEWHERE.
A REALISTIC BUDGET AS MR. MIKELSON SAID IS IMPORTANT, AND I BELIEVE THE BIGGEST THING NEEDS TO BE CONTINUING TO GET MEMBERSHIPS AND NEW MEMBERS ALL YEAR LONG.
I HAVE SEVERAL ACQUAINTANCES THAT HAVE EXPRESSED AN INTEREST IN GOLF, AND ALL OF US CAN DO MORE TO ENCOURAGE THEM TO GET OUT THERE OR TAKE THEM TO PLAY AROUND OR EVEN NINE HOLES TO GET THEM OUT ON THE COURSE, OR TO SEE IF THEY COULD ADAPT THEIR LIFESTYLE,
[00:45:03]
EVEN A LOT OF PEOPLE ARE PAST GOLFERS AND FOR ONE REASON OR ANOTHER DROPPED IT, BUT THEY GOT THE TIME OR MONEY OR ABILITY OR INCLINATION TO DO IT NOW, WE SHOULD ALL DO OUR PART.I THINK THE PRO SHOP SHOULD CONTINUALLY TRY TO INNOVATE WITH MANAGEMENT TO CREATE THESE SHORT TERM MEMBERSHIPS, IF POSSIBLE, JUST TO GET PEOPLE LOCKED INTO THE CITY COURSE, WHETHER IT'S A THREE MONTH MEMBERSHIP THAT'S ALL THEY'RE THERE.
JUST BE WILLING TO WORK WITH PEOPLE TO GET A FAIR PRICE FOR PLAYING GOLF THERE INSTEAD OF SOMEWHERE ELSE.
I THINK THAT WOULD GO A LONG WAY BECAUSE AS GREAT AS THESE ASSOCIATIONS ARE, I THINK THEY TEND TO BE CLIQISH, PEOPLE HAVE THEIR FRIENDS GOING BACK 10, 20, 30 YEARS.
I THINK IT'S EASY FOR PEOPLE TO JUST CONCENTRATE ON THEIR IMMEDIATE ASSOCIATES INSTEAD OF TRYING TO GET NEW MEMBERS A BOARD, WHICH MAKE IT A MUCH STRONGER GOLF COURSE AND ASSOCIATION IN THE LONG RUN.
IF WE ALL DO OUR PART, I CAN PROBABLY MOVE IN THAT DIRECTION.
ANY COMMENTS ABOUT MY COMMENTS?
>> I THINK YOU'VE STRUCK ON A GOOD IDEA.
I WONDER IF IT'S POSSIBLE WHEN SOMEONE SO I DON'T KNOW WHAT HAPPENS WHEN SOMEBODY WALKS INTO THE PRO SHOP WHO ISN'T A MEMBER.
I WOULD ASSUME WHEN SOMEBODY WALKS INTO THE PRO SHOP THAT THEY'RE GREETED AND THAT BASED ON WHERE THEY LIVE, THERE'S A PRICE ASSOCIATED WITH THE NUMBER OF HOLES THEY WANT TO PLAY, WHETHER OR NOT THEY WANT TO CART, WHETHER OR NOT THEY WANT RANGE BALLS.
IF THAT'S TRUE, IF THE PERSON LIVES INSIDE THE CITY LIMITS THAT IS NOT A MEMBER, IS IT POSSIBLE TO HAND THEM A PAMPHLET WITH THEIR RECEIPT ABOUT MEMBERSHIP?
>> BE A FLYER WE MAKE UP ANYWAY.
>> YEAH. WE JUST SOMETHING THEY CAN STICK IN THEIR POCKET.
>> PROMOTION THAT WOULD GET THEM TO COMMIT TO COMING BACK A SECOND TIME EVEN.
>> EVEN IF I KNOW SOME OF THE COURSES WE'VE PLAYED IN NEW JERSEY, THEY WOULD HAVE PLAYED FOUR ROUNDS, GET YOUR FIFTH ROUND HALF PRICE, THINGS LIKE THAT.
I KNOW THAT'S SOMETHING THAT CAN BE LOOKED AT IN THE FUTURE.
>> GREAT POINTS, AND TOM IS PROBABLY SITTING OVER THERE SMILING, BUT THOSE ARE ALL CONVERSATIONS THAT HAVE BEEN DISCUSSED WITHIN THESE INTERVIEW PROCESSES IS GETTING PEOPLE ON THE COURSE AND DEVELOPING THOSE PACKAGES.
ALL OF THESE LITTLE THINGS THAT YOU HAVE SAID, THOSE ARE ALL DISCUSSIONS THAT ARE TAKING PLACE RIGHT NOW BECAUSE IT'S ABOUT GETTING ROUNDS OF GOLF ON THE GOLF COURSE, AND THAT'S THAT'S WHERE WE MAKE OUR MONEY.
YES, YOU GUYS ARE ALL RIGHT ON, AND THOSE ARE CONVERSATIONS AND THE EXPERIENCES OF THESE INDIVIDUALS AND WHAT EXPERIENCES THEY HAVE ON DEVELOPING THOSE PACKAGES.
DURING THE SUMMER MONTHS 1:30-4:00 O'CLOCK WHEN WE CAN WE HIT THE JUNIORS AND CAN WE GET THE JUNIORS OUT ON THE COURSE AT THAT TIME WHILE THE COURSE IS MUCH SLOWER.
WE DON'T WANT TO PLAY WHEN IT'S 100 AND WHATEVER DEGREES.
THOSE ARE DISCUSSIONS BEING HAD WITH THOSE INDIVIDUALS AND THEIR EXPERIENCE ON DEVELOPING AND BRINGING IN THOSE ROUNDS AND PROGRAMS AND MARKETING AND, THREE MONTHS PACKAGES FOR THE SNOW BIRDS AND STUFF YOU HAD JUST SAID.
>> DO YOU HAVE PEOPLE WHO ARE HERE THEY DO RENTALS FOR 30 DAYS.
MY SISTER DOES A SIX WEEK RENTAL DOWN HERE.
IF YOU CAN GET A LOT OF THOSE PEOPLE.
THAT WOULD CERTAINLY INCREASE REVENUES.
>> IT WILL BRING THEM BACK NEXT YEAR.
>> THOSE ARE ALL CONVERSATIONS THAT WE'RE HAVING WITH THESE INDIVIDUALS. GOOD.
>> THANK YOU. IF THERE'S NOTHING ELSE, ITEM 11 AND SOMEONE LIKE A MOTION TO ADJOURN.
>> ADJOURNED. THANK YOU, EVERYBODY. FAVOR.
* This transcript was compiled from uncorrected Closed Captioning.